32 German tech and start-up journalists not to miss in 2018

On the basis of an internal evaluation, we have been compiling a list of editors who have specialised in the trends and news of the start-up scene. Here's the list of journalists that no startup can get past in 2018.

If you want your company to be known as quickly as possible, you not only need an innovative product but also a well-thought-out communication strategy. Successful PR aims to reach publications in relevant target media that are read by the respective target groups such as customers, employees or investors.

The media landscape in Germany is large. Various tech and start-up magazines are circulating online, in the kiosks there are many formats and also regional and national daily newspapers report in their ever-increasing digital departments about the current trends and innovations the industry. In order not to lose sight of the big picture, PR, Germany's leading PR agency in the digital industry, presents the 32 tech and start-up journalists who have been particularly involved in the industry over the past year and who will be represented in the following list in 2018. The listing is alphabetical by name of the medium.

Linda Gondorf,

Linda Gondorf studied theatre, film and media studies at the University of Vienna. She then completed a two-year traineeship at the Bauer Media Group. Since 2014, she has been a full-time editor for the media portal meedia.de and the trade magazine , writing on topics related to the digital future, start-ups and social media. In addition, she is head of the Media and Communication department at . (twitter:@LGdorf)

Martin Eisenlauer, BILD

Martin Eisenlauer calls himself a tech freak and internet addict. As head of the digital department at BILD and BILD am Sonntag, he is in good hands. Since the turn of the century, he has been constantly on the lookout for the latest high-tech trends and multimedia content. (twitter: @Eisenlauer)

Julia Berger, Business Punk

Julia Berger has been Head of Digital at Business Punk since January 1, 2018. She succeeds Tolgay Azman, who is currently in charge of the editor-in-chief of stern.de. Julia Berger has been working in the digital editorial office of G+J Wirtschaftsmedien in Berlin since August 2016. (twitter: @j_brgr)

Lisa Brack, CHIP

CHIP is probably a household name for every technophile and computer enthusiast in Germany. Since April 2017, Lisa Brack has been the editor-in-chief of all content in the print edition as well as the topics online on CHIP.de and represents the medium in TV and radio. (twitter: @lisa_brack)

Dirk Kuchel, COMPUTER BILD

Fresh from the new year 2018, Dirk Kuchel took over the position as editor-in-chief of the COMPUTER BILD Group. As a long-standing deputy, he is at home in topics such as of Things, virtual reality and gadgets. He studied English and History in Kiel. (twitter: @CB_kuchel)

Alexander Hüsing, deutsche-startups.de

Since 2007, the online magazine German startups has been providing information about new trends from the internet start-up scene. Co-founder and editor-in-chief Alexander Hüsing. Previously, he was head of at Heidelberger Branchendienst and worked as a freelance journalist for media such as INTERNET WORLD Business, Spiegel Online, AdZine, etc. He also worked as a freelance journalist. Here too he was interested in the young, up-and-coming internet companies. Together with editor Christina Cassala, they have been the heart of deutsche-startups.de for ten years now. (twitter: @azrael74)

Joel Kaczmarek, Digital Kompakt

Joel Kaczmarek is founder and editor-in-chief of the online magazine Digital Kompakt. In the specialist Kaczmarek deals analytically and profoundly with the German digital economy. In addition, Kaczmarek, together with Johannes Schaback, offers a regular tech podcast on iTunes and the sound cloud, exploring the latest trends in the industry. Before that, he was editor-in-chief of the online magazine Gründerszene for four years and co-founded the Vertical Media Verlag behind it, which was taken over by Axel Springer Verlag in June 2014. (twitter: @indivijoel)

Renate Grimming, (German Press Agency)

Renate Grimming together with Andrej Sokolow and Christoph Dernbach is the tech ticker of the (twitter @dpa_techticker). After studying literature and philosophy, Renate Grimming joined the German Press Agency as an IT correspondent. She has been writing about technology and online topics in Germany for over 20 years. (twitter: @RGrimming)

Olaf Kolbrück,

Olaf Kolbrück heads the Digital Commerce Magazine, . Prior to that, he spent a long time as a reporter on the internet and e-business for Horizont. He even published a textbook on "Success Factor Online Marketing - How to advertise successfully on the net/ Email, Social Media, Mobile & Co. properly use" in 2013 on online marketing, including positions with the retail group Rewe or the Neue-Rhein-Zeitung in his previous journalistic activities. His main focus is on marketing, web 2.0 and e-commerce. In addition to his work as a journalist, he writes detective stories. (twitter: @OlafKolbrueck)

Jochen Krisch, Exciting Commerce

Jochen Krisch is editor of the industry blog Exciting Commerce. As an independent industry companion, the magazine has been providing information on new markets and trendsetting business models in e-commerce since 2005. Jochen Krisch has been a member of the e-commerce advisory board of INTERNET WORLD Business since 2012. The computer scientist has been dealing with trade and sales concepts in the electronic media since 1995 and has been working as an independent industry analyst and consultant since 2001. (twitter: @jkrisch)

Jonas Jansen, Frankfurter Allgemeine Zeitung

Jonas Jansen is the face of the network economy department of the Frankfurter Allgemeine Zeitung. He succeeds Martin Gropp, who was responsible for network business reporting for many years. After starting his internship at the FAZ in April 2014, he has been one of the youngest members of the business editorial team since the spring of 2016 and is responsible for topics related to the internet. During his he completed numerous internships in journalism. After graduating from the School of Journalism for Politics and Economics in Cologne, he worked freelance for various magazines and was a member of the Handelsblatt's social media team. (twitter: @vierzueinser)

Jürgen Stüber, Gründerszene

Jürgen Stüber has been a member of the Gründerszene-Team since October 2017 and supports editor-in-chief Frank Schmiechen on topics related to the digital economy. He has been working as an editor for the world group for more than 25 years. Most recently, he reported and blogged about the capital's new and old economy in the daily Berliner Morgenpost. His main focus is on topics in the field of mobility, while FinTech and Digital Health have further interests. (twitter: @wk_stueber)

Johannes Steger, Handelsblatt

Johannes Steger has been an editor at Handelsblatt since January 2017. There he writes about companies and markets as well as technology, start-ups and digitization. He previously wrote for the Wirtschaftswoche, Absatzwirtschaft, and . Johannes Steger learned his trade at the Georg von Holtzbrinck School of Business Journalism. (twitter: @johannes_steger)

Giuseppe Rondinella, Horizont

Giuseppe Rondinella has been an editor at Horizont since September 2015. There he mainly writes about start-ups, , digital marketing and mobile. During his studies of journalism in Mainz, he worked as a local journalist for the Frankfurter Rundschau, working as a local journalist for the Frankfurter Rundschau. Before he came to in autumn 2015, he had already worked for one year as a freelance journalist for the media. (twitter: @g_rondinella)

Susanne Gillner, Internet World Business

Susanne Gillner joined INTERNET WORLD BUSINESS in 2012 and has been head of the online editorial team since mid-2015. She studied German studies and previously wrote for various trade magazines on the subject of online marketing, e-commerce and ICT. On behalf of the IWB, she writes about her core topics Marketing, Programmatic Advertising, Search, Social Media and Mobile. (twitter: @SusanneGillner)

Kevin Pflock, Junge Gründer

At only 24 years of age, Kevin Pflock is probably the youngest editor-in-chief of our listing. It also fits well, as he wants to offer a platform for exchange and networking with his online magazine "Junge Gründer", founders and people interested in founding a company. His subjects: innovative business models, online marketing and social media. (twitter: @kevinpflock)

Annette Mattgey, LEAD Digital/W&V

Annette Mattgey has been an online editor at LEAD digital, a sister magazine of Werben & Verkaufen (W&V) since 2011. She is also responsible for the Facebook and Twitter account. She studied economics, holds a degree in journalism and banking and has been working for more than ten years in particular on advertising, marketing, online topics and campaigns. (twitter: @mattgey_annette)

Jonas Rest, Manager Magazin

After his traineeship, Jonas Rest worked as a business editor and reporter for the Berliner Zeitung, focusing on start-ups and tech topics. He joined Manager Magazin in November 2016. He has already received several awards and prizes, such as the Otto Brenner Newcomer Prize 2013 for Critical Journalism, the Herbert Quandt Media Prize 2014 or the Helmuth Schmidt Journalists' Prize 2015. (twitter: @JonasRest)

Alexander Becker,

Alexander Becker is editor-in-chief of the media service MEEDIA.de. Since the late 1990s, the 42-year-old has been writing about technology companies and web start-ups and their impact on society and the media landscape. reporting focuses on media start-ups as well as young companies and their contact points with publishers, media houses and the advertising industry. (twitter: @axbecker)

Ann-Kathrin Nezik, Spiegel

Ann-Kathrin Nezik has been working as an editor in the business department of Der Spiegel since 2013, reporting on start-ups, media and events in the digital economy. Before joining SPIEGEL, she graduated from the German School of Journalism in Munich and worked as an intern at STERN and ZDF and as a freelancer for the Tagesspiegel. (twitter: @AnKaNez)

Judith Horchert, Spiegel.de

The head of the department Network for Spiegel Online reports on topics that move the internet. After studying North American Studies, Politics and German Studies in Bonn, she attended the Henri Nannen School of Journalism in Hamburg, where she worked for "Frankfurter Rundschau","Stern" and "Spiegel". Afterwards, she became an editor at Geo.de. Since May 2012 she has been writing as an editor at Spiegel Online in the department of networks and was promoted to deputy head of in June 2014. She has been head of since March 2017. (twitter: @Frau_Horchert)

Ulrich Sch?fer, Süddeutsche Zeitung

Ulrich Sch?fer has been writing for the Süddeutsche Zeitung since 2003. He has been working there as a business journalist since 2013 and has been in charge of economic policy, the euro, globalisation, financial markets and digital issues. In addition, he also publishes books - e.g. on the financial crisis of 2008 ("Cash des Kapitalismus") or on the industry 4.0 ("Deutschland digital: Unsere Antwort das Silicon Valley"). Previously, Ulrich Sch?fer worked for the newspaper Münstersche Zeitung for ten years and for Spiegel for seven years. (twitter: @Ulrich_Schaefer)

Sabine Els?sser, Startup Valley News

Sabine Els?sser is co-founder and editor-in-chief of the online magazine Startup Valley News. Previously she worked at UNITEDNETWORKER, the magazine for economy and lifestyle. Founders, social media, crowdfunding or start-up companies are meeting with great interest. (twitter: @sabineelsasser)

Christoph Fr?hlich, STERN

Christoph Fr?hlich is a digital editor at STERN and writes about everything that has a plug. A graduate in German studies and media studies, he loves the internet and is therefore always up to date with regard to the latest developments in the industry and always looking for new stories. (twitter: @cfroeh)

Lisa Hegemann, t3n Magazin

Lisa Hegemann is a journalist in Berlin and Hanover and since March 2016 she has been assistant editor-in-chief of t3n Magazin and t3n.de. She prefers to write about the digitization of the economy. They are interested in how start-ups mix up entire industries, how small and medium-sized companies work with start-ups and how digitisation affects the working world. It also looks critically at the industry, for example at overvaluations or internal disputes within companies. Previously she worked for Handelsblatt, Wirtschaftswoche, Unicum and Horizont. She is also a mentor for young journalists. (twitter: @frauhegemann)

Stephan D?rner, t3n.de

Stephan D?rner is probably known to most of us as the Tech-Reporter of WELT. Since 1 July 2016, however, he has held the position of editor-in-chief of the online presence of the digital magazine t3n. He began his journalistic career as a freelancer for Handelsblatt Online and RP Online, worked as a technology editor for Handelsblatt Online from 2012 onwards and as a tech editor for the Wall Street Journal Deutschland. His subjects: Technology, computers, data protection and the digital economy. (twitter: @Doener)

Oliver Vo?, Tagesspiegel

Oliver Vo? is an editor at the Tagesspiegel and writes about the digital economy, start-ups and other technology topics. Before that, he wrote almost ten years for Wirtschaftswoche and founded the portal WiWo Gründer. After studying in Berlin and Naples, he graduated from the Georg von Holtzbrinck School of Journalism and already wrote his first texts for the Tagesspiegel. (twitter: @ovoss)

Thomas Heuzeroth, WELT

Thomas Heuzeroth has been with WELT since 1997. He first worked as an editor at WELT Online, then from 2000 onwards as a business editor at WELT and WELT am Sonntag. There he will report on topics related to telecommunications, the Internet of Things, consumer electronics and everything to do with the digital economy. The editor previously worked for the Hannoversche Allgemeine Zeitung. (twitter: @cyberheuze)

Nikolaus R?ttger, WIRED

Nikolaus R?ttger has been editor-in-chief of WIRED Germany since April 2014. From Berlin, the heart of the German digital and start-up scene, he and his team report on innovations in technology, digital culture, science, business and design. Before joining WIRED Germany, Nikolaus R?ttger was editor-in-chief of the online magazine Gründerszene.de and developed the business magazine Business Punk as editor-in-chief. Nikolaus R?ttger completed an internship at the Financial Times Deutschland and worked for Yahoo Germany, sueddeutsche.de and jetzt.de. (twitter: @nikolausr)

Michael Kroker, WiWo

Michael Kroker has been an editor at Wirtschaftswoche since 2000, first in the "Technology & Knowledge" section, then in the "Enterprise & Markets" section - and since 2017 in the "Innovations & Digitales" section. There he deals mainly with the most important digital trends from IT, Internet & social media. Michael Kroker studied physics and philosophy in Aachen and at the University of Manchester. (twitter: @Kroker)

Manuel Heckel, WiWo Gründer

Manuel Heckel is a freelance business journalist and writes founders for newspapers, magazines and Wiwo. He observes the digital transformation of the economy - from start-ups to medium-sized businesses and IT companies. After his studies of economics and politics which led him from Cologne to Ankara, he completed his journalistic training at the Cologne School of Journalism for Politics and Economics. (twitter: @manuelheckel)

Jens T?nnesmann, ZEIT

Since February 2015 Jens T?nnesmann has been part of the ZEIT team. As a business editor, he reports on topics related to the start-up scene and entrepreneurship. He is interested in the challenges entrepreneurs face, how they overcome difficulties and what drives them. In the business editorial department of ZEIT, he is also responsible for the magazine ZEIT GELD, which deals with new financial technologies. Before joining ZEIT, he was a founding reporter for WirtschaftsWoche and built the Founders' Competition there. (twitter: @JensT)

About the author

Tilo Bonow is the founder and CEO of , the leading PR agency for the European digital economy with headquarters in Berlin. He is a key driver of success for ambitious entrepreneurs in global markets and an acknowledged expert in the start-up scene. With his perceptive market knowledge and excellent network, he achieves optimal positioning for his customers in the international arena. Tilo Bonow is a marketing expert and investor: his clients include European technology companies and global digital brands such as Tinder, Evernote, WeWork, Stripe and Nokia. Tilo is also a keynote speaker, jury member, moderator and PR partner at numerous conferences such as NOAH Conference, DLD, Pioneers Festival, European Venture Summit, Mobile World Congress and Pirate Summit and is a mentor at Microsoft Ventures and Axel Springer Plug & Play, among others.