You may enjoy these as much as I did. Some may be out of print - but you may be able to find them - or borrow them from me!
COMMUNICATION/MARKETING/ADVERTISING
- The Wizard of Ads (Roy H. Williams)
- Writing without Bullshit (Josh Bernoff)
- If I Understood You, Would I Have this Look on my Face? (Alan Alda)
- They Ask, You Answer (Marcus Sheridan and Krista Kotria)
- Can I Change Your Mind? (Lindsay Camp)
- Creative Blindness (Dave Trott)
- The Illusion of Choice (Richard Schotton)
- The 31st Second (David Rooney)
- Reality in Advertising (Rosser Reeves -1960!)
- Brief. Make a Bigger Impact by Saying Less (Joseph McCormack)
- Smart Brevity. The Power of Saying More with Less (Jim VandeHei, Mike Allen, Roy Schwartz)
- Faster, Fewer, Better Emails (Dianna Booher)
- No More Meetings (Mike Bonifer and Jessie Shternshus)
- Prime Time / Don't Just Make a Sale, Make a Difference (Jim Doyle)
- Tough Calls (Josh Gordon)
- 100 Effective Techniques of Social Influence (Dolinski and Grzyb)
- Get Backed (Evans Baehr and Loomis)
- How to Get a Meeting with Anyone (Stu Heinecke)
- Wolfpack (Abby Wambach)
- The Loudest Duck / The Elephant and the Mouse (Laura Liswood)
- Calling Bullshit (Carl T. Bergstrom and Jevin D. West)
- Permission to Speak Freely (Doug Crandall and Matt Kincaid)
- The Power of Noticing (Max Bazerman)
- Creativity, Inc. (Ed Catmull)
- The Authority Gap (Mary Ann Sieghart)
- Storytelling with Data (Cole Nussbaumer Knaflic)
- Weapons of Math Destruction (Cathy O'Neil)
- How to Lie with Statistics (Darrell Huff)
- Media Math (Robert W. Hall)
- Television is the New Television (Michael Wolff)
- Marketers are from Mars, Consumers are from New Jersey (Bob Hoffman)
- Flash Boys (Michael Lewis - isn't exactly about media, but it could be)
- Hit Makers (Derek Thompson)
- The Media Handbook (Helen Katz)
- Do Improvise (Robert Poynton)
- You'll Never Believe What Happened to Lacey (Amber Ruffin and Lacey Lamar)
- Next Job, Best Job (Rob Barnett)
Now I have to get some of these. And find time to read them!
engineering level integrator with real world experience
11 个月Damn you're brilliant Kathy!!
Vice President, Ad Sales
11 个月Great list Kathy Newberger! One of my favorite copywriting books is “Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer” by Steven Pressfield, and of course “Ogilvy on Advertising” is a classic.
Great list Kathy, thanks for sharing! I have a few on my nightstand I’m looking to finish still but definitely bookmarking your list for when I’m done
Digital Advertising Sales/ Connecting Brands to Engaged Audiences
11 个月Thanks for sharing! Just finished Stu's book. He's got some great ideas. Have "Illusion of Choice" in que on audio. An easy, fun read is HIDDEN GENIUS by Polina Pompliano