30th Cutting Edge CE Conferences and Events July 7 – 9 InterContinental Hotel & Historic Carver Theater Music Business and Creative Industries Session

Music Business and Creative Industries Sessions

30th Cutting Edge CE Conferences and Events

July 7 – 9, 2022

InterContinental New Orleans Hotel & Historic Carver Theater

Thursday, July 7, 2022

Location: Frenchmen RM #1

9:30: - 9:35???????????????Welcome

9:40 – 10:00 AM??????????????????Perspectives of a Woman Producer – Michele Vice-Maslin

Producing has long been a ‘Boy’s Club,’ women producers has had to endure questioning of their capabilities, shade from record executives and the ultimate

being mistaken as the assistant. Michele, may or may not sit on the next panel

Speaker

·?????Michelle Vice Maslin, Emmy-winning, #1 Hit Songwriter, Producer, Arranger

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10:00 AM – 11:15 AM????????New Production Tips, Tricks, & Secrets [MUS. BUSINESS]

Recording either in a commercial studio, home studio, or LIVE requires insight into the tools of the trade of engineers and producers. This panel will discuss equipment, techniques, and planning needed to avoid common mistakes.

Speakers:

·?????Dale Penner, Engineer, Producer, Owner, Paradise Alley Productions

·?????Danny Jones, Engineer, Producer, Owner, Danny Jones Production

·?????Barry Coffing, Music Supervisor, Owner, MusicSupervior.com (Moderator)

·?????Paul Diaz, Owner, TreeSound Studios, Atlanta, GA

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11:30 AM – 12:15 PM????????Music Business Law: Recording Contracts Explained – Important clauses and deal points in recording affect the outcomes for artists and record companies. [MUS. BUSINESS]

Speakers:

·?????Wallace Collins, Esq., New York, NY

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12:30 PM – 1:45 PM??????????The A&R Process in the Digital Age, Part I: How to get discovered and stay relevant

A&R representatives, record label owners, managers, and publicists will explain the A&R process from their role in an artist's career. [MUS. BUSINESS]

Speakers:

·?????Zach Lund – A&R, Universal Music Publishing, Nashville, TN (Matt Shulz of Cage the Elephant, Dave Cobb, Morgan Wade, The Flaming Lips (Moderator)

·?????Lou Plaia – A&R, Sentric Music, former co-founder ReverbNation

·?????Sam FISH Fisher, Artist Development, Artist Counseling, brand Design, Promotions

·?????Rico Brooks, Owner, Adella Thomas Management (Sonny Digital, Quay Global, June James, , Bobby Johnson, iBeatz, Pull-up Lam, D.Rich, XL, and Grammy-winning songwriter/producer Tasha Catour)

·?????Cathy Hendrix, SodaRock Music, Manager (Ron Sexsmith), Website Developer

2:00 PM – 3:15 PM?????????????Performance Review – Why artists fail on Stage

Sometimes it is anxiety; other times, it is training, management, or sabotage – Artist Development guru Linda Septien will lead a panel of artists, managers, and publicists as they explore proper stage training, audience rapport, and dealing with rejection. [MUS. BUSINESS]

Speakers:

·?????Linda Septien – Septien Entertainment Group, #1 Artist Developer (Selena Gomez, Demi Lovato, Jessica Simpson, Kacey Musgraves, Beyonce, Destiney Child) (Moderator)

·?????Kerry Brown, Musician, Talent Buyer, Gretna Fest

·?????Henry Turner, Jr., Musician, Festival Producer, TV Host

·?????John Tovar, Manager (Marilyn Manson, Mavericks, Nuclear Valdez)

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3:30 PM – 4:30 PM Let’s Write a Song Part I: For Film/TV – Veteran Songwriter and Producer Michele Vice-Maslin leads the first of three sessions on essential considerations when crafting a song for synch licensing or not.

Speaker:

Michele Vice-Maslin

Spend three days de-mystifying the world of music licensing with songwriter/producer and licensing expert Michele Vice-Maslin. This immersive workshop intensive will introduce participants to many layers of the tools, expectations, and principles involved with licensing their own music, or that of clients. The session will round off with an overview of basic licensing and royalties definitions and resources that all content providers should be familiar with (Publishing, PROs, deal memos, cue sheets, etc.). Each participant will leave the intensive having practiced researching and submitting songs for licensing opportunities, developing a sense of how to jump into this essential music industry arena.

4:30 – 5:15 PM????????Let’s Write a Song Part II Michele Vice-Maslin will be joined by Synch Assassin, Producer, Music Supervisor Barry Coffing, Songwriter, Michael O’Hara and artist, music supervisor Jessi Campo [MUS. BUSINESS]

Speakers

·?????Michelle Vice Maslin, Emmy-winning, #1 Hit Songwriter, Producer, Arranger

·?????Barry Coffing, Music Supervisor, Owner, Music Supervior.com

·?????Michael O’Hara, Songwriter, Producer

·?????Jessica Alvarez (aka, Jessi Campo) , Sync Musica

Virtual Café in Pete’s Pub Sessions

2:00 PM – 3:00 PM ???????????South American Virtual Speed Meeting with GrooveList’s Maxiliano de la Fuente

2:00 PM – 3:00 PM?????????????Interviews (TBA)

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4:00 PM – 5:00 PM?????????????Tech Demonstration

·?????DAWN (Digital Audio Workstation Network)

·?????SongSplit

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5:00 PM – 8:00????????????????????Music Performance (Acoustic)

???????????????????????????????????????????????5:00 – 5:30 ?????????????Hannah Belle (Red Lick, MS)

???????????????????????????????????????????????5:40 – 6:00??????????????Septien Entertainment Group

???????????????????????????????????????????????6:10 – 6:30??????????????Septien Entertainment Group

???????????????????????????????????????????????6:40 – 7:00??????????????Bat Allison (San Antonio, TX)

???????????????????????????????????????????????7:10 – 7:30??????????????Ryan Bauta

???????????????????????????????????????????????7:40 – 8:00??????????????TBA

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8:00 PM – 1:00 PM ?????????????Artists Showcase (venues across New Orleans)

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Friday, July 8, 2022

Location(s): Frenchmen RM #1, Frenchmen RM #2?

9:20 – 9:40 AM????????????????????An Overview of Everything in the Music Business that has NOT changed

Speaker

·?????Barry Coffing, Music Supervisor, Owner, MusicSupervior.com

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9:45 AM – 11:00 AM??????????Visions of the Future of the Music Business

Where will the music business be in five years? What are the "Hot Topics" and "Current Trends" to pay attention to in this chaotic business environment? [MUS. BUSINESS]

Speakers:

·?????Dale Penner, Engineer, Producer, Owner, Paradise Alley Productions

·?????Danny Jones, Engineer, Producer, Owner, Danny Jones Production

·?????Barry Coffing, Music Supervisor, Owner, MusicSupervior.com (Moderator)

·?????Scott Keniley, Esq., Keniley, Kumar, Atlanta, GA

·?????Maximiliano de la Fuente, Owner, GrooveList, South American, Artist Developer, Promoter, Producer?

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11:15 AM – 11:55 AM????????Keynote Speaker Conversation – Al “Butter” McLean, ?Senior Vice President/Head of Worldwide Creative for Empire Distribution and Publishing, Founder, CEO of SongSplits.com,

Participants:

·?????Scott Keniley, Esq., Keniley, Kumar, Atlanta, GA

·?????Eric L. Cager, Director, Founder, Cutting Edge CE Conference

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12:00 PM – 1:00 PM??????????You're in the studio finishing your new album: What should your Record Label, Manager, and Marketing Team do to get ready for your release.

Multi-tasking is the hallmark of the music business; tracts of marketing and distribution should mirror all aspects of production. Vision and its logistics! [MUS. BUSINESS]

Speakers:

·?????Derrick D. Thomas-McKinney, Founder & CEO, L.O.U.D. (Moderator)

·?????John Autin, Owner, Rabadash Records

·?????Hunter Scott, Publicist, Owner, TREND

·?????Cathy Hendrix, SodaRock Music, Manager (Ron Sexsmith), Website Developer

·?????David Villalta, Engineer, Label Manager, Louisiana Red Hot Records

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1:10 PM – 1:30 PM?????????????AFM SAG-AFTRA Presentation – Collecting your Money Globally – Introduction by Alana Harris, Deputy Director of Arts and Culture, Mayor’s Office of Cultural Economy [MUS. BUSINESS]

Speaker:

·?????Cynthia Sanchez, Associate Director, International, AFM SAG-AFTRA?

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1:15 PM – 2:15 PM?????????????Developing Writers and Artists in Today’s Market [Mus. Bus./Legal/CLE 1.0 cr. hrs.] Frenchmen RM #3

Speakers:

·?????Richard Perna, Music Entrepreneur, Music Publisher, IP Rights Aggregator, IP Rights Consultant (Moderator)

·?????Bob Doyle, Owner and President of Major Bob/Rio Bravo Music (a well-known publishing and production entity) and Bob Doyle & Associates (a successful artist management firm).?He is also the longtime manager of Garth Brooks.

·?????Jeff Brabec, Esq., Senior Vice President Legal and Business Affairs, Board member The MLC, co-author “Music, Money and Success”, Adjunct Professor USC

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1:40 PM – 2:40 PM????????????Monetizing Your Music and Make Money without the Middlemen?????[MUS. BUSINESS/Tech]

Learn how to benefit from your music and eliminate the fees and wait of the middleman.

Speakers:

·?????Linda Septien – Septien Entertainment Group, #1 Artist Developer (Selena Gomez, Demi Lovato, Jessica Simpson, Kacey Musgraves, Beyonce, Destiney Child) (Moderator)

·?????John Martinez, Director of Innovation, Septien Entertainment Group

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2:30 PM – 3:45 PM?????????????The A&R Process in the Digital Age, Part II: 5-Things you should do to attract A&R attention [MUS. BUSINESS]

A&R representatives, managers, and publicists discuss how to:

I.??????????????Build your Brand

II.????????????Build Your Fan Base

III.???????????Network and Build Relationships

IV.??????????Get Discovered on Music Discovery Websites

V.????????????Apply Marketing Strategies

Speakers:

·?????Zach Lund – A&R, Universal Music Publishing, Nashville, TN (Matt Shulz of Cage the Elephant, Dave Cobb, Morgan Wade, The Flaming Lips (Moderator)

·?????Lou Plaia – A&R, Sentric Music, former co-founder ReverbNation

·?????Cathy Hendrix, SodaRock Music, Manager (Ron Sexsmith), Website Developer

·?????Hunter Scott, Publicist, Owner, TREND

·?????Al “Butter” McLean, ?Founder, CEO of SongSplits.com, Senior Vice President/Head of Worldwide Creative for Empire Distribution and Publishing

4:00 AM – 5:00 PM?Songwriting with Michele Vice-Maslin Part II: Your Song

Veteran Songwriter, Producer Michele Vice-Maslin lead the second of three sessions on essential considerations when crafting a song for synch licensing or not. [MUS. BUSINESS]

Spend three days de-mystifying the world of music licensing with songwriter/producer and licensing expert Michele Vice-Maslin. This immersive workshop intensive will introduce participants to many layers of the tools, expectations, and principles involved with licensing their own music, or that of clients. The session will round off with an overview of basic licensing and royalties definitions and resources that all content providers should be familiar with (Publishing, PROs, deal memos, cue sheets, etc.). Each participant will leave the intensive having practiced researching and submitting songs for licensing opportunities, developing a sense of how to jump into this essential music industry arena.

Speakers:

·?????Michelle Vice Maslin, Emmy-winning, #1 Hit Songwriter, Producer, Arranger

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6:00 PM – 2:00 PM ?????????????Artists Showcases (venues across New Orleans)

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@ Historic Carver Theater

Lifetime Achievement and Music Influencer Award Show

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7:30 PM - ????????????????????????????Music Influencer Award – Jan Ramsey, Owner, Publisher, OffBeat Music Magazine

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8:00 PM????????????????????????????????Lifetime Achievement Award – Irma Thomas, Soul Queen of New Orleans?

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Saturday, July 9, 2022

Location: Frenchmen RM #1

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9:00 AM – 9:45 AM????????????Educators Panel [MUS. BUSINESS]

Where do educators and institutions stand today in better equipping artists and entertainment entrepreneurs?

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10:00 AM – 11:00 AM????????Managers, Publicists, Booking Agents, Talent Buyers, Venue Operators on their role in the music ecosystem????[MUS. BUSINESS]?

This panel will improve the audience's understanding of how a professional team works with an artist.

Speakers:

·?????Marcia Groff, Publicist, Entertainment Media Group (Moderator)

·?????Deanna Bernard, Booking Agent, Producer

·?????John Tovar, Manager (Marilyn Manson, Mavericks, Nuclear Valdez)

·?????Kristen Long, Casting Consultant and Vocal Director, Royal Caribbean Entertainment

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11:00 AM – 11:45 PM????????Essential Visuals that Establish Your Brand [MUS. BUSINESS]

Those in the music industry often overlook proper images; this panel will set that straight.

Speakers:

Ron Fontenot, Photographer

Megan Coffing, Branding Specialist

Barry Coffing, (Moderator)

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12:00 PM – 1:00 PM??????????Songwriting with Michele Vice-Maslin, Part III [MUS. BUSINESS]

Veteran Songwriter, Producer Michele Vice-Maslin lead the third of three sessions on essential considerations when crafting a song for synch licensing or not.

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Spend three days de-mystifying the world of music licensing with songwriter/producer and licensing expert Michele Vice-Maslin. This immersive workshop intensive will introduce participants to many layers of the tools, expectations, and principles involved with licensing their own music, or that of clients. The session will round off with an overview of basic licensing and royalties definitions and resources that all content providers should be familiar with (Publishing, PROs, deal memos, cue sheets, etc.). Each participant will leave the intensive having practiced researching and submitting songs for licensing opportunities, developing a sense of how to jump into this essential music industry arena.

Speakers:

·?????Michele Vice Maslin, Emmy-winning, #1 Hit Songwriter, Producer, Arranger?

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@ Historic Carver Theater - 2101 Orleans Avenue, NOLA

12:00 PM – 5:00 PM

Location: Main Hall, 2nd Fl Lounge

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Music and Creative Industries Entrepreneurs Workshop

**Free**

In partnership with New Orleans Tourism and Cultural Fund

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Musicians and Creative Entrepreneurs are encouraged to attend

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Presented by:

Treme Arts Center · Cutting Edge CE Conferences and Events · NOLA Downtown Music and Arts · Carver Theater Creative Entrepreneurs Project

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Live and virtual @ Cutting Edge’s #REDUX virtual project (check the schedule for LIVE presentations)

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Presentations – Demonstrations – Interviews

·?????Music – Artists Performance, Interviews, information on negotiating recording contacts, your music in Film/TV, Virtual Speed Meeting

·?????Fashion – Fashion Discussion, interviews, Demonstrations, Beauty Tips, Product Sales

·?????Tech – Music Tech, Esports, Equipment Demonstration, Podcast

·?????Film – Film shorts presented

·?????Book Signing?

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5:00 PM – 11:00 PM???Artists Showcase Performance