The 30 rule for freelance writers

When you start freelance writing, you'll encounter the dreaded feast and famine cycle. Everything seems fine, and then you lose a client or two and start panicking about how you'll pay the bills. I went through this several times.

At the beginning of my freelancing career, it was only a famine. I was terrible at client acquisition, and the drought continued for so long. Mild respite came from the occasional low-paying jobs I got from oDesk (now rebranded as Upwork).

But gradually, after I built a portfolio, I graduated to a feast and famine cycle. And eventually, I reached a point where I avoided these cycles and got a steady stream of clients.

The factor that brought about this change was that I started spending more time prospecting for clients. If you, too, want to avoid these cycles, you should spend a part of your day looking for new clients.

You should divide your work day into four parts. Spend 30% of the day marketing your services, 20% speaking to potential clients who respond to your marketing, 40% doing the writing work for clients, and 10% managing clients.

I call this the 30 Rule, as people focus on the other activities and forget to spend a part of every day prospecting. You should market your services using both outbound and inbound techniques.

Some good outbound techniques are cold email and LinkedIn outreach. The inbound techniques you can try are blogging, posting on LinkedIn, guest posting, and speaking on podcasts.

Another good one is building an email list. An email list will not just help you get clients but also help you generate passive income, as you can promote affiliate products or your own products.

I am showing freelance writers how to prospect for clients in my Live Masterclass on Wednesday - How to Beat AI and Get 4 High Ticket Freelance Writing Clients in The Next 60 Days Without Using Sites Like Upwork

You might want to check it out .