30 Creative Restaurant Marketing Ideas

1. Set Up, Monitor and Manage Your Google My Business Page to appear in Local Google and Branded searches.
2. Create Geo-Targeted adverts on AdWords, Facebook and Twitter to attract customers in your local area.
3. Set up Google Alerts and use Social Listening to keep track of who is talking about you and why so you can celebrate wins, and be aware of any concerns.
4. Monitor your social media presence so you can engage with your customers, answer queries and help solve customer problems that could negatively affect your brand.
5. Encourage your customers to leave positive reviews online so new customers are more positively predisposed to your venue.
6. Share positive press and reviews on your website and social media letting your guests see that you’re a brand that can be trusted, and somewhere they want to visit.
7. Create stunning photographs and video content that shows off your food and venue; by showing as well as telling you give your potential customers more good reasons to visit you.
8. Use Instagram to promote your best visual content, food is one of the most popular topics on the channel and you can gain interest, visibility and potential customers.
9. Take ownership of review site profiles and respond to all customer reviews so others can’t damage your business by masquerading as you, and your customers will see you appreciate them.
10. Run features on your staff to give customers a good look at the human face of the business, people like to see the behind the scenes aspects of a business, it gives them an emotional connection.
11. Create an Email Newsletter with exclusive promotions and encourage customers to sign up so you can promote directly to interested parties.
12. Implement a Customer Loyalty Program with rewards and levels that customers will find enticing to increase the number of visits to your venue and sales on specific dishes.
13. Promote User Generated Content on your website and social media. Share posts from happy customers, run photo competitions or hashtag events, this allows other guests to see that what you’re saying about your products is genuine and trustworthy.
14. Use your blog to share successes, funny stories, new menu ideas and other information customers will find interesting, educational and relevant to promote a better understanding of the company and a deeper emotional connection.
15. Ensure that your contact details are present and correct on every necessary touch point so there are no barriers between a customer visiting your site and making their purchasing decision.
16. Make use of analytic tools and data to identify who your target audience are what they like, what they don’t like, and what they expect from you to create a more focused marketing campaign.
17. Post regularly on social media with interesting and relevant content to stay in the customer consciousness.
18. Optimise your website for the best possible customer experience; think of the customer journey through the site and ensure that information, links and contact buttons are where the customer would expect them to be. The easier you make it, the better experience your customer will have.
19. Keep to your brand image and colours, but ensure that your content is fresh, functional and good looking. Make sure your posts are always appropriate and speak with your Brand Voice. Staying on brand helps customers identify you.
20. Consider adopting online delivery services to increase the number of customers who can purchase their meals from you.
21. Make use of software such as OpenTable and offer online reservations to help increase bookings.
22. Ensure that your website is responsive and use mobile AdWords to catch the attention of customers browsing your content on their phone.
23. Offer coupons or online specials through your website or social media channels. Make sure to include some kind of unique code or identification to these promotions so you can gauge the success and take-up of these offers.
24. Source ingredients from local vendors, farms or artisanal producers. There is a lot of interest in sustainability and supporting local business, and customers will feel more connected and that your business is ethical.
25. Consider operating a food truck, creating a pop-up event or taking part in a community event. By making your brand known and seen, you’ll attract more interest.
26. Partner up with local businesses to promote the area and encourage new customer engagement.
27. Create engaging video content that highlights your menu, venue and local area. Video is one of the most popular forms of content and it will help you reach a wider audience.
28. Connect with Influencers and run an Influencer Marketing campaign to increase your reach with potential new customers.
29. Optimise your content for SEO to appear in relevant customer searches. The higher you rank, the more likely your content and pages are to be seen.
30. Adopt a mix of techniques. For the best results, your marketing mix needs to combine different techniques, ideas and platforms.

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