30 brilliant business quotes for marketers and entrepreneurs

Goals

I've missed more than 9000 shots in my career. I've lost almost 300 games. 26 times I've been trusted to take the game winning shot and missed. I've failed over and over and over again in my life. And that is why I succeed – Michael Jordan

There's no such thing as work-life balance. Everything worth fighting for unbalances your life - Alain de Botton

In order to do the big things, you have to let the small bad things happen - Tim Ferriss

We are at our most alert when we are in danger of failing. The greatest growth comes from being alert, scared, and striving - Dan Sullivan

Insights

Everyone has a plan until they get punched in the face - Mike Tyson

Marketing is almost always a group effort - everyone in the organization has something to say about the logo or the product or customer service. No one is busy telling the accountant to consider an alternative to double entry. As a result, we often end up doing marketing in general instead of marketing in specific - Seth Godin

Most people use statistics like a drunk man uses a lamppost; more for support than illumination - Mark Twain

Statistics are like a bikini. What they reveal is suggestive, but what they conceal is vital - Aaron Levenstein

All ad campaigns are branding campaigns. Whether you intend it to be a branding campaign is irrelevant. It will create an impression of your brand regardless of your intent - Bob Hoffman

Ask yourself whether you have earned the right to have an opinion. Opinions are easy to produce, so bad ones abound. Knowing that you don't know something is nearly as valuable as knowing it. The worst situation is thinking you know something when you don't - Ray Dalio

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create - David Ogilvy

David Ogilvy, the Father of Advertising. Image credit - adpulp.com

Trends in the digital age

Publishing is the new marketing - Jac Philips, Senior Director, Head of Marketing, Visa Australia, NZ & South Pacific

In 1960, the average life span of a fortune 500 company was 60 years, but today it’s 16. In five years’ time, it might be closer to 10. What that says is that in five years’ time, many of our businesses simply won’t exist. And if you don’t do anything, then we will just be another statistic, particularly in financial services, which is changing incredibly quickly - Mark Reinke, Chief Customer Experience Officer at Suncorp Group

Brands today want to be storytellers not signposts. Digital screens are nothing new. You can’t learn anything in seven seconds - Harold Mitchell - Is TV or outdoor the most powerful screen?

When I play a video game, it’s the only time I put away the phone and forget it exists. Video games command your attention in a way that nothing else can or will - Gary Whitta, co-writer for Rogue One: A Star Wars Story

Esports will be as big as the NBL, NFL and NHL within 5 years - Ted Leonsis CEO of Monumental Sports & Entertainment

China is catching up as a hub to the world’s biggest internet companies. Currently, China is home to nine of the world’s 20 biggest internet companies by market cap while the U.S. has 11. Five years ago, China had two and the U.S. had nine - Mary Meeker's 2018 Internet Trends Report 

Mary Meeker - American venture capitalist and former Wall Street securities analyst. Her primary work is on Internet and new technologies. Image credit - tune.com

The out-of-home industry (OOH) has experienced significant growth over the last few years, and in 2017 had a 6.1% share of the advertising industry. Australian marketers have embraced OOH with the third highest per capita spend globally - PWC Outlook, The Australian Entertainment & Media Outlook 2018-2022

Optimisation

One of the greatest areas of opportunity, optimisation and profit is in the people that don't buy - Jay Abraham

Never stop testing, and your advertising will never stop improving - David Ogilvy

Strategy

You don't have a real strategy if it doesn't pass these two tests: that what you're planning to do really matters to your existing and potential customers; and second, it differentiates you from the competition - Mastering the Rockefeller Habits, Verne Harnish

Everyone is not your customer - Seth Godin

Strategy is overrated, simply doing stuff is underrated. We have a strategic plan. It’s called doing things - Southwest Airlines co-founder Herb Kelleher

Martin Luther King did not say I have a mission statement - Simon Senek

Simon Senek - author, motivational speaker and organisational consultant. Image credit - ted.com

Service

We seem to be obsessed about this debate around digital and traditional media and all that, and for me it’s a kind of irrelevant debate because it’s really: how do you best reach the customer? - News Corp CMO Tony Phillips

Sell something, get a customer for a day. Help someone, get a customer for life - Jay Baer

Content

If the message is right, who cares what screen people see it on? If the message is wrong, what difference does it make? - Bob Hoffman

If I had 8 hours to work on a piece of content, I’d spend 6 on the headline - Jon Morrow, CEO smartblogger

Content marketing in 2 easy steps. Step 1: build an audience. Step 2: monetise it - Joe Pulizzi

Joe Pulizzi from the Content Marketing Institute. Image credit - joepulizzi.com

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The views expressed in this article are my own and are not connected to my employer.

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About Edward Crossin: 

• Seasoned marketer with over 18 years’ experience;
• Significant brand strategy experience;
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