The "3-word sentence" that can make you a chillingly good marketer
"Black peeps don't get enuff respect. I mean, dat black bloke from Star Wars is amazing.... youz know, Darth Vader."? ~ Ali G
?Dear reader,
?I tell ya, Sacha Baron Cohen who plays Ali G is a comic genius.
?I know the word genius is thrown around almost willy-nilly, but in Sacha Baron Cohen's case, calling him a genius is selling him well short.
?Whatever.
?The point of this email is to help my subscribers become far superior marketers to their marketing brethren and sistren.
?I want my subscribers to have an edge, an advantage, an extra tool for their marketing toolkit. Well, I'm about to share with you a 3-word-sentence that will give you a leg up on your competition.?
?This 3-word-sentence can potentially turn you into a devastatingly good marketer.
?Enuff teasing.
?Here is that 3-word-sentence:
?Watch Stand-Up Comedy!
?Why?
?Here's why:
?Half the battle is won in marketing if you can master two things: (1) Grabbing people's attention, and (2) keeping people's attention.
?The world's best comedians have mastered those two skills to an astonishingly high degree. How do the world's greatest comedians keep an audience almost spellbound for one whole hour? I can't go into all the ways they do this, but I can give you one very big secret.
?Now wait a minute.
?What in the world am I hearing?
?You say you're not interested???
?Now, dear subscriber, listen up and listen good.
?Do you realize what I just did? I just gave you an example of the comedian's secret that I was about to disclose. And that secret is this:
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?Pattern Interrupt!
?Know this:
?People think and behave in fixed patterns. It’s a necessary tool to deal with the complexities of life. When you interrupt a pattern, people's attention goes into overdrive. You know, jokes, at their very core, are nothing but a pattern interrupt. A joke takes your brain down one train of thought (the set-up) and at the last second (the punch line) the rug gets pulled out from underneath you, and you realize your assumption was totally erroneous.
?Take Ali G's joke for example.
?When he says that black bloke from Star Wars, the assumption is he's talking about the British-Nigerian actor John Boyega who played Finn, but at the last second, we find out he's talking about Darth Vader.
?That pattern interrupt tickles our brain and then we chuckle.
?Now listen, some of you a far too predictable with your marketing and sales messages. And it's hurting your marketing efforts.
?Know this:
?Predictability kills attention, but a good pattern interrupt will have people glued to your message.
?Oh, one other thing:
?I've often heard hypnotists say that pattern interrupts make people more suggestible. I don't know how true that is, but hey, I'm starting to think they are onto something there.?
?Ya think that could come in handy when selling your wares, Freckles?
?Are you getting this?
?Now, you don't need to use humor to create a good pattern interrupt. Humor is just one way to do it. But there are pattern interrupt types aplenty that you can use.?
In fact, I devote one whole chapter to "pattern interrupt" in my 24 Laws book.?
?If you're interested, just go here:?https://kelvindorsey.com/24-laws-sales-page-2/
?Your friend,
?Kelvin
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