3 Winning LinkedIn Engagement Tactics to Maximize Your Personal Brand & Drive Business Growth
Melissa Henault
Leading the Modern Entrepreneur movement ?? | Corporate dropout turned digital CEO teaching business owners no-fluff, burnout-proof growth strategies ?? ?? Business Coach + Strategist ??? Podcast Host
If you’ve been paying attention, you may have noticed that the top-performing business owners of the modern era are those who embrace social entrepreneurship.
The definition of “social entrepreneurship” will vary depending on whom you ask, but I find that David Bornstein characterizes social entrepreneurship perfectly within the context of this newsletter.
“What business entrepreneurs are to the economy, social entrepreneurs are to social change. They are the driven, creative individuals who question the status quo, exploit new opportunities, refuse to give up, and remake the world for the better.”
– David Bornstein, Author
How to Change the World: Social Entrepreneurs and the Power of New Idea
Like any social media network, engagement is crucial for success on LinkedIn.
And is a two-way street – if you're not playin' the game, don't expect others to play with you.
LinkedIn users share deeply held values of reciprocity and authentic connection.
Therefore, all you need to do is consistently show up on the LinkedIn platform…
? with strategic intention
? in total alignment with the mindset of a social entrepreneur
? & ready to foster genuine relationships
Will you get some traction from a one-and-done quality post even if you ghost?
Maybe once every now and then, sure.
But to achieve serious growth and a loyal, fan-following, interaction has to be at the top of your priority list for at least 15-30 minutes, Monday through Friday.
1?? Look for opportunities to help people
Nothing screams "expert" more than being helpful and providing valuable solutions to others.
To find these opportunities, type a keyword into the LinkedIn search bar that your target buyer might use if they were looking for your product or service.?
Jump into the comments of recent posts that mention this keyword or posts that are relevant to your target buyer.
?
?? Respond to questions or challenges with helpful advice and solutions.
?? Share relevant resources and articles that provide value.
?? Offer your support, encouragement, and expertise.
?
?? Always approach your LinkedIn connections human-to-human, not business-to-lead.
2?? Use LinkedIn search
LinkedIn's sophisticated search features allow you to target people by their job title, location, company size, or other factors relating to your buyer persona.
LinkedIn search is a targeting goldmine for business owners and entrepreneurs who don’t want to drain their marketing budget on paid advertising.
Here's how to use it:
Once you find your target buyer, start engaging with them through comments, interact with their content, or drop them a personalized message.
3?? Find emerging niche influencers & become their #1 fan
Instead of only targeting well-established influencers, turn your sights to emerging influencers or publications that align with your ideal buyer's interests.
With fewer competing comments, yours will stand out, increasing the chances of getting noticed and sparking conversations with the author and other readers.
Pinpoint micro-influencers and industry-specific publications, and frequently engage with their content to elevate your visibility.
Plus, the best time to support newer creators or companies on the rise is ALL THE TIME ????
领英推荐
There are many more strategies and tactics behind the explosive organic growth entrepreneurs are achieving daily on LinkedIn, and I can’t wait to share them with you in the next edition of The Modern Entrepreneur newsletter!
In the coming weeks, I’ll be revealing more of my secrets for 10X-ing results & revenue in business without sacrificing your health or happiness.
?? You won’t want to miss the little-known methods and actionable advice I’m packing into the next edition, so double check to make sure you’re SUBSCRIBED to The Modern Entrepreneur!
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???? If you found this newsletter valuable, don’t forget to like & comment! Also, If you're interested in generating 1000s of leads on LinkedIn without throwing away a single penny on paid ads, save your spot for my FREE LinkedIn Lead Gen Masterclass:
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?If you align with the philosophy of modern entrepreneurship & you’re ready to reclaim full ownership of your health, wealth, and happiness as a business owner… you’re in the right place.
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I love how you teach us to swim in the fresh blue ocean dear Dr. Melissa Henault ??
Helping personal brand business owners get clarity on their messaging, systems & strategies to write great content that grows visibility, impact & revenue | Copywriter & Brand Messaging Strategist | Corporate Dropout
1 年A very useful post. I guess it's like everything you do. The quality of your actions matters more than the quantity.
I am Professional Digital Marketer??, Facebook Promoter, SEO Specialist??, YouTube Expert. ?? #Digital_marketing? #SEO ? #Facebook_ads_campaign? #Website_ads ? #YouTube_Marketing ? #Video_editing? #Book_promotion ??
1 年Love to connect.i will be happy if you accept, Dr. Melissa Henault
Business Sales and Development
1 年Interesting ??
Brand Strategy | Brand Messaging | Visual Identity Design | Specializing in B2B, I leverage brand strategy insights to design memorable brands that empower you to confidently launch + grow your business.
1 年Wow, these insights are gold!! Thank you Melissa. I joined your LinkedIn Blueprint program yesterday and I can already see what tremendous value I’m going to glean from your program. Thanks for sharing.