3 Wine Drops | Results on Our Survey

1. Our Survey ??

We conducted a survey through our channels to understand the preferences and habits of our audience regarding wine experiences. The survey included questions on pricing, likelihood of buying wine after a tasting, preference for international or local wine tastings, preferred time of year for wine tours, planning habits before a wine tasting, and self-reported wine knowledge level.

The survey was conducted online and targeted our broad and international audience and these are the results.

2. Results ??

ACQUISITION - The survey results indicate that our audience is willing to pay between €20 and €50 for a wine experience, with the majority (51.5%) falling within this price range. Additionally, 60.3% of our audience is very likely to buy a wine they like after a tasting, indicating a strong potential for wine sales after a tasting event.

GEOGRAPHICAL - Most of our audience (64.2%) is interested in international wine tastings outside their country, indicating a preference for experiencing wines from different regions. Autumn (52.4%) was the most popular season for wine tours, followed by spring (26.2%) and summer (19.7%).

PROFILE - More than half of our audience (52%) plans their wine tastings more than a month in advance, suggesting that they prioritize wine experiences in their leisure time. The majority of our audience (58.5%) consider themselves amateur wine tasters, highlighting the potential to provide educational experiences that can help them learn more about wine.

3. Conclusion ?

Firstly, a majority of our audience is willing to pay between €20 and €50 for a wine experience, indicating that this price range is a sweet spot. This finding can guide a more specific pricing strategy for wine experiences to ensure that they are competitive, attractive, and financially sustainable.

Secondly, autumn is the most popular season for wine tours, implying that we all should prioritize marketing efforts during this season. However, it is also important to cater to those who prefer spring or summer tours and ensure to offer experiences that are suitable for all seasons.

The survey indicates that our audience has a preference for international wine expereinces, however, it is important to note that a significant portion of the audience also expressed interest in local wine tastings. Therefore, we should aim to offer a balance of both international and local wine tasting experiences to cater to the diverse preferences of our audience.

Thirdly, a majority of our audience plans their wine tastings more than a month in advance - this data suggests a potential opportunity to offer exclusive and specialized wine experiences that require advanced booking.

Finally, the majority of our audience considers themselves amateur wine tasters, suggesting that offering educational experiences that can help them learn more about wine is necessary. This finding can guide efforts to create experiences that are both enjoyable and informative, providing customers with a deeper understanding and appreciation of wine.

Overall, the data provides valuable insights into the preferences and needs of our audience, enabling our partner to create experiences that are more likely to be successful and attract a broader customer base.