#3 Why Marketing Is Important For Every Business? Do You Know The Answer To This Question?
Pallvi Gautam
Helping businesses to build their brand by providing customised digital marketing services | Digital marketing consultant | Branding | Helping business to generate 4X ROI | Patent Holder | Innovator
If you are in the field of marketing and don't know the answer to this question then you must be looking for it. Marketing is the field which is full of questions related to the market which you are hired to do the research for. The importance of marketing for every business is defined by one formula i.e. AIDA
If you know the full form of AIDA then it's good and if not then here is the answer!
AIDA = Awareness, Interest, Desire and Action
Well by the name you can easily conclude the meaning of AIDA. Now let's understand AIDA with the help of an example.
You have one beauty product and want to sell that product what will the basic steps you will follow?
You will create a product awareness campaign so that people are aware about the product and after awareness of the product you will try to build interest for that by defining the product benefits and reliable cost etc. When people get interested in your product then you create the importance of the product for them, how this product will benefit them. Well, desire can be personalised according to the need of an individual and then action would be to show interest to buy the product.
So to create a journey for the users from awareness to action is called a marketing funnel.
And to complete this all process is called marketing. You market the product in a way that allows users to feel the need of the product and the user becomes ready to buy it.
This is the simplest definition of marketing which can help you to impress anybody.
Tip: If you want to impress anybody with your answer try to use examples with which they can relate. It will increase trust and experience too. The best way is to express your words.
For any queries and suggestions, please do comment below and let me know your opinion.
In case you missed previous blogs, here are the links:
#1 Do You Really Know Why You Chose Digital Marketing As A Profession?
#2 Do You Know What Is The Most Important Thing In Digital Marketing?
PPC & Social Media Advertising Expert | Google & Bing Ads | LinkedIn, Twitter, Reddit, Quora Ads | ROI Optimization | Driving targeted traffic & maximizing conversions across platforms | Passionate about Data Analytics
3 年Thanks for sharing. It's quite insightful.??
Digital Marketing Manager at Web Solution Key
3 年Thank you for a wonderfully clarification
Transforming brands into cultural icons. Social Media Strategist | Engagement Growth Specialist
3 年Thanks for sharing. It was quite insightful.
Seeking an opportunity in PR & Marketing || Copywriter || Marketing Professional | Lean Six Sigma Yellow Belt
3 年Interesting read!