3 Website Hacks To Double Your Leads (In As Little As 24 Hours)

Bezos, Musk, and Hormozi Use These 3 Website Hacks To Generate Millions Of Leads While They Sleep.

You can use them to DOUBLE your leads (in as little as 24 hours)

The Easy One: Shorten Your Form

Here’s the truth: Your next lead would rather have their root canal done by a first-year dental student than fill out your 12-field form.

In one study, shortening form fields from 11 to 4 increased new leads by a staggering 120% (more than double). Companies like Livestorm and Gong have seen similar results by reducing their form fields. According to Mailmunch and ChiliPiper, removing form fields can boost conversion rates by 3-5% for each field eliminated.

In a world where consumers are flooded by the minute with sketchy offers, spammy emails, and looooong landing pages, they would rather squeeze hot chili pepper juice into their eyeballs than fill out your 12-field intake form.

Here’s where business owners usually say something like, “Weeeeell…we have a long form so that we make sure our leads are serious. We don’t want to waste time with leads who aren’t serious about working with us.”

Let me challenge that idea:

A lead can be serious about solving their problem, but not serious about paying YOU to solve it.

If your competitors are creating a pain-free experience on their website, and you’ve got a 15-step form on yours…well…which would you fill out?

Your next lead is serious about solving their problem.

They are not serious about you.

So make it easy for them.

Shorten your form to 4 fields max.

Usually these will do the trick:

• Name
• Email
• Phone
• Interest (program, service, offer, etc)

You’re gonna love this next one…

I’ve reviewed 1000s of websites over the last decade.

The next trick has been ignored or poorly implemented on 90% of them.

Use it before your competitors do…

The Obvious One: Make 1, Clear Call-To-Action

Your next lead (and every one after that) is on their knees crawling through glass begging you for 1 thing:

“Don’t make me think!”

But chances are, when your website loads, it immediately smacks your lead in the face with a backhand of Learn more, Contact Us, Request an Estimate, Claim Your Offer, and Book a Call…

Leaving your leads screaming to the heavens: What am I supposed to click!?!?”

According to WiserNotify, “Using a specific, clear CTA can increase conversion rates by 161%” (over double), and even a tweak as simple as making the CTA button bigger “Can increase click-through rates by 90%.”

Here’s a BONUS for all you lead-hungry hippos, the same study found that “Adding urgency to CTAs, such as limited-time offers, can increase conversion rates by 332%.” But unless you’re joining the dark side, make sure to leverage ETHICAL urgency (more on that in the Double-Your-Leads guide below)

For email, Mixpanel found that “Emails with a single, clear CTA can boost clicks by 371% and sales by 1617%.”

For social media ads, those “with a clear CTA have a 285% higher click-through rate than those with ambiguous ones.”

The point is, your leads would rather assemble IKEA furniture without instructions than “figure out” what you want them to do next.

Don’t make them think.

Instead, ask yourself a question I ask all my clients: “If everyone who landed on your website could take 1 action, what would you want it to be?”

Then make 1 big, colorful button that calls them to that action, and use only that button throughout the page.

If you’re wondering what the best call-to-action is for your new button, buckle up, because this final trick will have leads running to you faster than my kids chasing an ice cream truck…

(technically my kids are babies so they don’t run very fast, but you get the idea)

The Secret Weapon: ????

This is it.

Until now, this was your biggest missed opportunity.

Today, it becomes your secret weapon.

Ready?

Make a lead magnet.

The thing that Hormozi guy is always talking about?

Yes, that thing.

Here are 3 reasons a lead magnet will make you more money than you know what to do with:

1. It leverages the Larger Market Formula

Larger Market Formula, popularized by Sabri Suby says that for any given market, only the top 3% of consumers are ready to buy right now. The problem with most advertising is that it only targets this top 3%–leaving 97% (tens of millions of people) unreached.

A lead magnet allows you to give something to the 97%, becoming their guide that moves them up to the top 3%–where they’re ready to buy. It's like casting a wider net to catch more fish, instead of trying to spot the big ones from shore.

A very successful client of mine came to me with literally just an idea in his head.

“I want to launch a pole barn company” he told me.

As I researched the market, I saw that everyone else was running ads that looked like this:

• “Buy a pole barn now!”
• “Best prices on metal barn kits!”
• “Special offer if you buy today!”

See how they’re all targeting the top 3%?

We didn’t.

Instead, we targeted people who owned 5+ acres of land, even if they had never thought about building a pole barn. (that’s the 97%)

With just a few hundred dollars in ad spend, the “Your Plot Needs A Pole Barn” campaign generated over 200 leads in less than 3 weeks.

Over 200 leads!!

If that doesn’t convince you, the next one will…

2. It leverages ethical reciprocity

Reciprocity - one of the 4 marketing levers (see the other 3 in the Double-Your-Leads guide below) - is the psychological principle that makes us want to give back when we receive.

According to a controversial study by Influence At Work, when waiters gave diners a mint with their check, tips increased by 3%. When they gave two mints, tips jumped by 14%. But when they gave one mint, walked away, then turned back to offer a second mint as a "special" gesture, tips skyrocketed by 23%.

When you give value first through a lead magnet (like a guide, checklist, or template), you trigger this response ethically.

Leading to the last reason to make a lead magnet today…

3. A lead magnet works on you more than you work on it

The process of creating a lead magnet forces you to crystallize your audience, your offer, and your messaging so thoroughly that it gives you a sense of empowerment, that other business owners don’t have.

See, if you’re like most business owners (and you’re honest with yourself) you’re operating without much of a marketing plan.

You got your friend to build a website because you know you should have one.

You made an instagram account because all your competitors did.

You post occassionally on facebook because “you’re supposed to”.

Look, this series of random marketing actions will never get you the results you want, and worse…most business owners let it compound for months, even years, before they get a cohesive plan in place.

Creating a lead magnet fast-tracks this process and forces you to create a cohesive plan.

To create an effective lead magnet, you have to understand exactly who your target customer is, craft the perfect offer for them, and deliver it effectively.

Look, you don’t have to be a marketing nerd to win big at business…but you do need one working for you.

I share everything I learn, cutting the fluff, so that you can get leads while you sleep.

If you’re ready for leads to pour in faster than your Monday morning coffee, here’s a FREE 25-minute video of me giving you 7 More Marketing Hacks: https://getrefresh.io/leads