3 Ways You’re Misunderstanding Marketing

“Marketing won’t magically solve all your problems.”

The way some marketing companies talk, you might think they could magically produce paying clients our of thin air. But that’s simply not true. Marketing isn’t magic. It’s hard work and applied knowledge that makes your marketing work. With that in mind, here are three of the most common misunderstandings we see in people who treat marketing like magic.

Not Knowing How You Will Spread the Message Will Lead to Failure

They used to say, “If you build it, they will come.” A lot of companies use this idea for their marketing. They prepare their huge campaign, and post it to social media. Then they sit back and wait for the results to pour in. They don’t use any of the methods you need to use to spread the campaign. But if people don’t know your campaign exists, how will they know to come? The answer is obvious. They won’t. Even if you build the most amazing campaign, it won’t spread itself. And your audience can’t respond to something they don’t see.

Randomly Throwing Money Into Marketing Won’t Produce Results

Spending money on ads is a good way to spread awareness of your products or services. But the ads you make need to be in the right places and talking to the right audiences. Advertising that isn’t targeted correctly will not lead to sales no matter how much money you throw at it. Don’t waste money on bad ads. You need to know that your ads are targeting the correct audience and that the ads will show up in front of that audience. Only money spent on good advertising will actually produce good results.

Using the Methods that Worked for Others, Without Knowing Yourself and Your Business is a Recipe for Disaster

Copycats don’t know what works or why. They think success will come from copying someone else. But why would someone want to buy the knock-off version, when the original is better? A lot of companies today use tools and methods simply because other companies have used them. They think, “It worked for them, so it has to work for me.” Using another company’s marketing strategy will not produce lasting success because it does not account for your business’s audience or needs.

The Secret To Effective Marketing

It’s actually not much of a secret. It’s just a lot of consistent work. There are a few specialized tricks we use, but they aren’t what delivers results. We have to put in the time and effort to ensure that our message is seen and heard. It takes dedication to ensure that we have done everything we can to connect with our audience. You can’t automate everything and expect to get rich. You need to put in the time or have someone on your team to do it for you.

That’s where we come in. We know a few tricks to help us, but most importantly, we have the time and ability to help you spread your marketing. We know how to tailor the methods we use to reach the right audience for you. And we know how to make advertising that is worth spending your money on. If you would like to speak with our expert team, about how you can make your marketing work, and what that entails please let us know.

We have included a download with the 7 pillars you need for success which make up a system we call the Marketing Ecosystem (which we show you how to build in the course below). This will help you understand what goes into your marketing and how to build it. Your Marketing Ecosystem encompasses all of the crucial elements in marketing, which are necessary to reach your perfect customers most efficiently and effectively resulting in increased sales.

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We have created a marketing training course available only to those who sign up below that includes a monthly zoom strategy call, and a private discord group where you will get to ask questions, get answers, strategies, and customized solutions that will make marketing work for your business. In this, we will show you how to build the elements of your Marketing Ecosystem tailored to your business and grow your success.

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