3 Ways Your Company Can Build Credibility in 2021!

Since we all know 2020 was full of uncertainty and we will be feeling the impact throughout 2021.

Developing trust between your company and a potential client is essential if you expect them to invest their money in your company? The answer is very simple, you need to position your business to be a source of credibility to develop trust. That begins by investing time in your company's digital presence. The other ways to build credibility is by following these 5 steps. 

1. Make sure you have a killer website.

A lot of people think a good website consists of how it looks.. This is not the full story. Your website must communicate clearly and effectively what your product will do for the customer. The biggest mistake businesses make is they create their website to focus on themselves. To truly develop a converting website you must create your website in the context of what your business will do for the customer. How it will make them feel, the problems it will solve in their lives. You must remove your company as the main character of the website and position your potential customer as the main character and your business as the guide that will get them there.

2. Be active on social media (The right way)!

The biggest mistakes people make when creating content on social media is focusing purely on their own business. Posting about office updates, staff members, company achievements etc. These updates do help familiarise clients with your business and the way you work but will seriously struggle to attract and grow your audience. So how do I grow my audience and develop traction on social media? The answer is simple, offer genuine value! A rule of thumb is if you are not educating or entertaining your audience you will never grow your social media presence. As a business you will most likely not be entertaining your audience. So educate them. Teach them how to do what you do for free. Your first instinct will be to believe that will lose you business. It wont’! Your content will position your company as the expert and show how hard it is to themselves. Since you already established your company as the expert it will be natural for them to reach out to you first.  

3. Source customer testimonials & showcase your work.

One of the best ways to show your potential clients why they need to choose you is by providing social proof. Develop as many client testimonials as possible as your secret weapon. Every now and then sprinkle a new testimonial on your social media and you will slowly develop your customers' trust with your company and turn your most loyal clients into your advocates. Website testimonials gain trust and show what your business has achieved. Posting your most up to date testimonials can make amazing social media posts and can be included on your website and your email campaigns.

Conclusion 

There are a thousand ways to build credibility. Utilizing social media to provide value and develop community while building loyal clientele around your brand. If you are a business owner investing in your digital presence is very important to increase your business’s credibility and trust.