3 Ways Your Business Can Thrive Post COVID-19

It's been a horrible experience for most business owners since COVID-19 hit an unprepared world. They were forced to shut down their businesses in a bid to curb the spread of the coronavirus. Even now, as the government is ordering some cities to open up in phases, they are uncertain about the state of their business. As a matter of fact, most business owners have no concrete plans on how their business can thrive post-COVID.

According to a survey by the U.S Chamber of Commerce, one in four (24%) small businesses have shut down temporarily in response to COVID-19. This is really a sad turn of events as many workers have relieved of their jobs due to this mishap. However, moving forward, every savvy business owner must be able to answer the pressing question: What does life after COVID-19 mean for my business?

So, if you are yet to answer that question, have no fear. In this article, I would share 3 tips that can help your business to thrive post-COVID.

  • Taking Inventory And Restrategizing Your Business Model

For some business owners, this will be a great time to step back and revisit the drawing board to plot a new path for their business. First, admit to the disruptions to your businesses. Then, take a full inventory of your business and eliminate some old strategies that are not going to be relevant to the market post COVID.

Prun your business, like an infected tree, so that it can thrive in the "new normal."


  • Be Attentive To Consumer Trends And Communicate With Your Customers

There is no easy way to say this. Most of your customers might not come back to your local business anymore. As a result of many local businesses shutting down, consumers behaviour has changed, and more transactions are happening online.

So, as a business owner, you should not think twice about bringing your business online. If your business is online, you should invest in getting more brand awareness.

Remember, money goes where the attention is.

The more people know you, the more they will trust your brand and ultimately do business with you. Also, you must create a solid communication channel with your existing customers. Remember that their lives have also been affected as a result of this coronavirus pandemic. For this reason, be vulnerable to them. Let them be a part of your business transformation journey. This way, anytime they want a product you offer, you are at the top of their mind.

  • Explore New Opportunities For Remote Work

The gospel of remote work as the future of the workplace has been preached fervently even before the coronavirus pandemic hit. However, companies that had paid a deaf ear to it have been forced to see this new reality. Although most businesses are not equipped to maintain the strict health guidelines that would be issued out Post COVID, they must consider remote work as a viable option for their business continuity until a solution has been presented.

In conclusion, life after COVID-19 remains uncertain. However, business owners must adopt the necessary measures to enable their businesses to thrive post-COVID.

I hope this article was helpful. Please share with me, what advice would you give business owners to help them thrive post-COVID?

Mmesoma Ejiofor

Network Engineer | IT Support Engineer | NOC Engineer | Copywriter | ViMP Alumnus | ENACTUS Volunteer

4 年

This is very insightful Sir

Ebere Asogu

Business Development Specialist @ SBSC | Product Manager | CPM, Agile, Scrum

4 年

Awesome thoughts. These necessary adjustments can help most businesses survive post covid.

Very insightful content. I hope businesses will learn and start the adjustment process as soon as possible? Thank you for sharing, it was worth the read.

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