3 Ways a Website Can Help Scale up Your Business
In my frequent conversations with some of my potential consumers, I get stunned how some of them are yet to recognise the need for businesses to have a website.
Most times, our discussions have led me to a point where I asked them, “Do you have a website for your business?”
These are the responses I got from some of them:
“I don‘t need a website, I’m just a small business.”
“Having a website is not my focus for now; I want to grow my business to a level before I launch out.”
“I don’t have the funds to build a website for now.”
“It is not yet time; I want to grow to a phase before having a website.”
These are valid excuses, but they are not good enough.
Small Business Consultant often underscores the importance for businesses to have an online presence.
What will an online presence do for your business?
In summary, it helps you reach more potential customers that will eventually lead to scaling up your business.
There are many advantages you get when you have a website.
But, this article is focused on three ways having a website can help you scale up your business.
Here are the ways:
1. It Creates a Perception:
In today’s world, proper branding is an important step business owners need to take in other to scale up their businesses.
What does branding do?
It helps you control the narrative even without speaking a word.
One of the many platforms that help you do that online is a website.
In a recent training I attended, a colleague shared with me how the business he started just a year ago was invited to bid for a 40 million Naira project.
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