3 Ways Video Can Boost Remote Worker Engagement

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While the ability to work remotely is an important benefit for today’s workforce, many companies are finding it difficult to keep their virtual team members engaged. This lack of engagement, coupled with other factors like burnout, low pay, and not enough opportunities for advancement, are some of the top reasons why millions of people are quitting their jobs each month as part of the Great Resignation.

Fortunately, there’s a lot that companies can do to prevent their remote team members from jumping ship. Improving the employee value proposition is a good place to start — leaders should prioritize worker well-being, offer better pay and benefits, and create clear paths for career development. But with these key building blocks in place, employers would be wise to take a closer look at one key factor that can have ripple effects on remote worker engagement: how they’re communicating with people along their entire journey at work.

And by “communicating,” I don’t just mean sending out corporate announcements (although these are important, of course). This is also about how you on-board new remote team members, how you teach employees the skills they need to succeed, and how you foster a deeper connection to your company’s culture, mission, and values.

If your business relies primarily on written communication for these critical touchpoints, it could be time to rethink your approach. Remember, today’s remote workers are suffering from isolation and loneliness more than ever before. They’re also overloaded with information due to the significant rise in digital communications. For these team members, forcing endless reading materials on them may not be the most effective way to engage them, and it could even be contributing to burnout and retention issues — something few companies can afford right now.

One solution? More video content, according to a new survey from LumApps, which offers an industry-leading employee experience platform. Their research found that the nearly all employees (91%) believe there are benefits of accessing video content at work. This makes sense, when you think about it — there’s a reason why video conferencing technologies like Zoom exploded in popularity during the pandemic. Video is simply a more engaging tool to communicate with. It’s also a more effective way to get your message across.

Consider Edgar Dale’s theory, The Cone of Experience , which states that people remember 50% of what they see and hear versus just 10% of what they read. No matter what aspect of work we’re talking about, these statistics provide a strong rationale for leaders to rethink how they’re communicating with their people and contemplate whether they’re investing enough in video-based content.

The truth is, most companies aren’t making the most of video — that is, beyond video conferencing tools. With this in mind, in this week’s article I examine some of the benefits that this communication format can offer. I also explore 3 ways your company can harness the power of video to boost remote worker engagement, focusing on the on-boarding process, employee learning and development, and corporate communications.

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