3 Ways To Use Video to Attract New Clients

Looking to attract new clients but not sure where to start? Video is one of the most effective tools available to businesses today. Not only does video capture more attention online, but search engines and social media platforms prioritize it above other types of content. This means your video will be seen by more people and keep their attention longer.

Here are three proven ways to use video that our clients have used to successfully reach new audiences and grow their businesses.

1. Going Behind the Brand

Today’s consumers are drawn to authenticity. They want to know the story behind a brand, not just be sold to. In fact, research shows that consumers feel more connected to brands that reveal the people behind the scenes.

For small businesses, this connection is even more important. People choose to work with small businesses because they feel a personal connection that isn’t possible with large corporations. By sharing the faces, values, and daily routines of the people who make your business run, you’re building trust and loyalty with your audience.

Consider starting with a behind-the-scenes video that introduces your team, showcases your workspace, or explains your company values. One example is the team at Prosperitas, who created a behind-the-brand video to strengthen their connection with their audience. This approach is a powerful way to build loyalty and grow your client base.

2. Explaining Current Events

Another way to attract new clients with video is by positioning yourself as an expert in your field. One effective approach is to discuss current events or timely issues that impact your industry, providing insights and solutions.

For example, Steffanie Stelnick, a real estate attorney in Santa Clarita, used video to address the complexities of the statewide eviction moratorium during the COVID-19 pandemic. By breaking down the legal jargon and explaining it in simple terms, she was able to reach both landlords and tenants who were searching for guidance on the issue.

When you create content that directly addresses the problems your potential clients are facing, you become their go-to resource. This positions your business as the expert they can trust, making it easier for them to choose you when they need help.

3. Building an Online Course

One of the most innovative ways our clients have used video to attract new clients is by creating online courses. Video-based courses allow you to engage your audience more effectively than traditional written content, and they give you the opportunity to establish yourself as an authority in your field.

For instance, Santa Clarita family therapist Christina Trujillo Sieren created a video course that dispels common parenting myths. This course not only provides value to her audience but also aligns with her brand’s mission of supporting families and empowering parents. By offering a course, Christina is able to introduce herself to a wider audience of people who may be interested in her therapy services.

If you have valuable knowledge to share, consider creating an online course to engage potential clients, provide valuable information, and introduce them to your brand.

Use Video to Connect and Grow

Video is a versatile and powerful tool for attracting new clients. Whether you’re showcasing the people behind your brand, sharing your expertise on current events, or creating educational content, video helps you build trust, establish authority, and connect with new audiences.

At SchlickArt, we specialize in creating high-quality videos that tell your brand’s story and help you stand out in a crowded marketplace. With our experience in video production and marketing, we can help you use video to attract new clients and grow your business.

Ready to get started? Contact us today to learn more about our video subscription service and how it can work for you.