3 ways to use Jira Product Discovery aside from Product Management

Jira Product Discovery, originally designed by Atlassian for Product Managers, is a guiding light in the world of idea-to-product journeys. Yet, its true potential is bigger than its name suggests.

Through discussions with clients, partners, and peers, as well as our own experiments, it became clear that Jira Product Discovery's capabilities reach far beyond product development.

Its core features hold immense value for a variety of teams – from marketing and content management to innovation hubs and project management – driving unity among stakeholders across the organization.

In this article, we go beyond the conventional scope of Jira Product Discovery (JPD), uncovering three use cases that reveal how this versatile tool empowers diverse teams.

?? JPD for content management: build content roadmap & foster collaboration

Being a content manager can feel like conducting a creative orchestra. You have to plan content, come up with new ideas, manage the day-to-day content creation, involve different people, and keep everyone informed.

Jira Product Discovery can make all of this much easier.

1. It becomes a home for all your content ideas, where you can add more insights & details over time thanks to idea templating.
2. You can then go through this list of ideas and prioritize them to build your content roadmap.
3. When it's time to go from planning to doing, you can create tasks in Jira Work Management from JPD, making your plans become actions smoothly.
4. And the best part? The board view in JPD acts like a big window that you can use to share progress with leadership and other stakeholders without wasting time in doing lots of presentations. And it can also be linked to Atlas goals ??

??? Jaime Capitel , Content Marketing Manager at Resolution, also uses JPD for content marketing and his favorite feature is the multiple views: “What I do really like about it is the filtering that allows to build so many different views from the same ideas”. For example, views can be a monthly blog calendar, a video pipeline, or a list of blog posts to be updated.

Content teams can leverage JPD to streamline the ideation, creation, and publication of content assets. It also gives a clear visibility for all stakeholders into the content pipeline, teams can effortlessly collaborate and track progress.

?? JPD for growth hacking: speed up experimentation and business scaling

Growth Hacking has become the new trendy practice, but beyond the buzz, it is a step-by-step process for rapid experimentation that many tech startups use to scale their businesses.

It is a strict process to research, prioritize, design, test, and then analyze growth experiments accurately. All experiment ideas have special formatting which should be the same to rank them after easily, as well as common characteristics such as funnel stage, metrics, research insights & priority.

So it becomes evident that JPD has everything you’ll need to manage this process, from idea caption to prioritization and analysis.

By harnessing JPD's capabilities, growth teams can execute rapid experiments, optimize conversion funnels, and drive sustainable business growth through iterative learning.

?? JPD for innovation: fueling game-changing concepts

For innovation hubs, the quest for groundbreaking ideas never ceases.

Jira Product Discovery can become the digital canvas where these ideas converge, flourish, and evolve. It provides a centralized platform for ideation, allowing teams to brainstorm, document, and refine ideas collaboratively.

Through JPD, teams can seamlessly collaborate across disciplines, and offer stakeholders a transparent view of ongoing projects. From concept validation to prototype development, every step is documented and accessible, eliminating ambiguity and fostering a culture of accountability.

Jira Product Discovery transcends its original role as a product management tool.

It offers a versatile toolkit for a wide range of teams across diverse business functions – from marketing and content management to innovation hubs and project management, and more – and empowers them to collaborate effectively and achieve remarkable outcomes.

Are you also using JPD for non-IT needs? Let us know in the comments! ???