3 Ways to Use Clubhouse for Marketing

Over the last few months, Clubhouse has made waves in the tech and social world. This might immediately cause a lot of you to groan “Ugh another social media app?” And the short answer is, yes, in some ways, it is just another social media app. But Clubhouse’s unique format and style make it more conducive than any other app when it comes to marketing and networking.

The social experience offered by Clubhouse is simple – it aims to recreate the once-in-a-lifetime feeling of that one serendipitous event or conversation by allowing people to talk to each other in audio-only rooms that fit up to 5,000 people. There’s a room on Clubhouse for pretty much any conversation topic, industry, and profession you can think of, and with over 10 million weekly active users on Clubhouse (and over a thousand conversation rooms at any given time), more and more people are joining the conversation. 

But more than just that, the most interesting thing about Clubhouse is how it plays off people’s FOMO (fear of missing out), as conversations are live and don’t get recorded, which means that people who aren’t in the know don’t get to experience what’s happening. You have to constantly be on the lookout for things to talk about and people to talk to and listen to, and this is what makes the learning curve so easy for businesses. 

As a marketer or a business owner, the word-of-mouth power in Clubhouse is incredible. Because of the fast-moving fleeting nature of Clubhouse conversations, people are often compelled to act on what’s in the moment, and you’re lucky if that means building brand awareness for your business. Brands like Cinnabon have developed marketing campaigns just through the word-of-mouth they received through Clubhouse, while some businesses are lucky to have their pitches heard immediately by multimillionaire investors.

So, whether or not Clubhouse is “just another social media app” is irrelevant. What’s important is that it’s here now, and ripe for the taking. And here are a few ways your business can claim Clubhouse as the next frontier in your social media expansion: 

1)    Only Join Relevant Rooms   

As with anything in marketing, it’s so easy to be tempted to spread out your reach to as wide of a base as possible. This extends to Clubhouse as well, where the wide variety of rooms might lead you to wanting to spread the news of your business to every single one. 

But the truth is, permeating every single niche at once is not only impossible, it’s inefficient. Your experience with Clubhouse is maximised when you join rooms and clubs you’re actually interested in, instead of an empty hallway of rooms you know nothing about, and therefore can’t market in. 

Pick your spots wisely, and start with rooms and groups where you can easily start conversations that you can segue into marketing your business. The more you know about a topic, the better your chances will be at effectively sharing your business to others. 

2)    Try Targeting Smaller Rooms   

A big part of the appeal of Clubhouse is that rooms and clubs can have events that are as intimate as small friend gatherings, to events that are as big as keynote seminars and mixers. So of course, intuitively, it makes sense to target the rooms that have the maximum 5,000 because more people = more reach, right? Well, that’s where you’d be mistaken. 

While, yes, 5,000 people means a higher potential to market, unfortunately, rooms with such size won’t even guarantee you’ll be able to market at all. The chances of being noticed in front of 5,000 people might be tricky, but rooms with 5 to 30 people will ensure that your voice will be heard.

Ultimately, it’s better to pull 7 new customers from a room of 10 than 0 new customers from a room of 5,000. Networking takes time, and the more you get to speak to people through Clubhouse, the more they’ll take you for someone credible and refer you to others. Be patient with the grind, even if it’s not as glamorous as the biggest stage.

3)    Be a Good Host       

Of course, Clubhouse isn’t just about joining other people’s rooms. You have the ability to start your own club and room too, and you should definitely do so! 

It starts with having a good bio. Like a dating app or a networking site, the first impression a bio gives can make or break someone’s perception of you. Make sure to include all your social media channels, and a brief background of what you do. Invite people to add you on various platforms, and open yourself for collaboration. 

That last one is key, make sure that when you create a room, you have other people on stage with you. Their followers will soon become your followers and hop on board with your product as well. 

Clubhouse is, at the end of the day, a social networking app, so you need to use these connections to your advantage. Get to know your followers, their followers, and invite conversations for people all across the world. There’s always something valuable to learn from other people, and Clubhouse amplifies that. And when those things are amplified, so are your skills as a marketer.