3 Ways to Use B2B Intent Data in Your Sales Funnel
There are lots of ways to take advantage of B2B Buyer Intent Data.
Here are the Top 3 ways to use high quality intent data to make sales and marketing more efficient.
1. Grow Your Prospect List:
Add prospects (accounts & contacts) that fit into your ideal customer profile (ICP).
Don't know the contact showing intent at the account? Add the decision makers you would normally speak with.
These convert to an appointment 2.5x faster than cold accounts/leads.
2. Prioritize & Convert Leads:
Score and prioritize outreach to leads and accounts that are showing high-value buyer intent signals.
Deliver highly relevant and targeted content based on their intent actions.
3. Upsell & Cross-Sell Opportunities:
Identify your current customers that are researching and displaying interest in a different product or solution that you offer.
The AE on that account should be aware of this intelligence and act accordingly to assist their research and educate the customer.
Sales Development, High Tech, Lead Gen Automation, MasterMinds, Roundtables, Email Automation, LinkedIn Automation, Done For You, SaaS, Mother of UFC Fighter
3 个月Bryan, thanks for sharing! We are hosting a live monthly roundtable every 1st Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. It is a free Zoom event where everyone can introduce themselves and network. We would love to have you be one of my featured guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://forms.gle/iDmeyWKyLn5iTyti8
Marketing Manager at Full Throttle Falato Leads - I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies.
6 个月Bryan, thanks for sharing! I am hosting a live monthly roundtable every first Wednesday at 11am EST to trade tips and tricks on how to build effective revenue strategies. I would love to have you be one of my special guests! We will review topics such as: -LinkedIn Automation: Using Groups and Events as anchors -Email Automation: How to safely send thousands of emails and what the new Google and Yahoo mail limitations mean -How to use thought leadership and MasterMind events to drive top-of-funnel -Content Creation: What drives meetings to be booked, how to use ChatGPT and Gemini effectively Please join us by using this link to register: https://forms.gle/iDmeyWKyLn5iTyti8
GTM Expert! Founder/CEO Full Throttle Falato Leads - 25 years of Enterprise Sales Experience - Lead Generation Automation, US Air Force Veteran, Brazilian Jiu Jitsu Black Belt, Muay Thai, Saxophonist, Scuba Diver
6 个月Bryan, thanks for sharing your post! How are you doing?