3 Ways That Twitter Can Help Elevate Your Brand

Twitter has over 206 million active users around the world, and research suggests that approximately 93% of people who follow a brand on Twitter intend on buying from them. If you want to grow your brand, this social media platform will provide you with the exposure you are looking for. However, there are certain features available on Twitter that will assist your growth further. These include Twitter Spaces, Twitter Chats, Twitter Polls and Twitter moments. Here is a little more about how these tools can be used to grow your brand.?

Tweet Value Driven Content Consistently

When it comes to your social media strategy, no matter what platform you are using, providing value driven content consistently is the key to success. There is all sorts of advice about how often to post on Twitter. Some say post three times per day, some say ten times per day, and some even recommend posting 30 times per day for the best engagement. However, what you’ll find is that this strategy will or won’t work depending on your audience. For some followers, seeing multiple posts from the same brand every day is annoying. But others like it. They love your content, and they want to see more of it.?

The only sure fire way of growing your brand is to be consistent in your posting schedule, and to post valuable content that is going to benefit your audience. If you’re posting 30 times a day, but your content is boring, it will do more harm than good. Not only will people unfollow you, but they’ll associate your brand with irritation. One of the most effective ways to grow your brand is to build an emotional connection with your audience, and you can achieve this with the content you create. Depending on your delivery, that connection is going to be good or bad. Therefore, your focus should be on creating quality content that provides value, and posting consistently.?

Twitter Spaces

Twitter's own research has found that conversations drive sales, because effective marketing is no longer about bombarding people with adverts without connecting with potential customers. Times have changed, and today consumers are looking for intimacy when it comes to the companies they invest in. They want to feel as if they’re a part of something. For this reason, if you are looking to expand your brand, Twitter Spaces will definitely help you achieve this.

Spaces is similar to Instagram Live, where people get to converse in real time via audio. Spaces is a way for you to connect with your audience, and gives you the opportunity to get a better understanding of their needs. It can be a great way to solve issues that customers might be having with your products and services, give demonstrations, and get your customer base involved in steering the direction of your brand.?

Twitter Chats

A Twitter chat is a place where your audience gets together and has a conversation. It’s a powerful tool that gets your audience more involved with your brand. Here are some tips on how to use Twitter chats:

• Have an Agenda: Twitter chats are similar to live events. You need a set agenda, it should begin and end at a specific time, and there should be clear discussion points.?
• Ask Questions: By asking your audience questions that give them the opportunity to share their unique experience, you can gain some valuable insight into how you can improve your brand.
• Provide Advice: People always need help, and if they can get it for free, they will flock to the location.

Twitter is a powerful platform to elevate your brand if you leverage it in the right way. But it’s not going to happen overnight, invest time developing your strategy, posting valuable content and engaging with your audience. Use these tools mentioned above, and you will start seeing growth very quickly.

Read more on Forbes: 5 Ways That Twitter Can Help Elevate Your Brand