3 Ways Top SaaS Brands are Leveraging the Power of Explainer Videos
Through this edition, we aim to deep dive into how top SaaS brands are benefitting from the usage of explainer videos.
Just in case you wish to know more about explainer videos, our past 6 editions are full of insights on the what and how of the same.
So today if you ask any SaaS brand owner their core problems, their answer would surely contain at least 2 of the points mentioned below:
Well, these are some problems that are costing SaaS product owners thousands of dollars as they’re unable to market their products effectively in their intended target market.
Let’s quickly understand how SaaS videos play a key role in helping them reach their target audience effectively:
1. By using them for User Education:
Today’s users carry lower attention spans, posing more challenges to marketers in terms of holding the attention of their viewers on the screens.
Now this generally happens when users are fed with boring & lengthy product manuals.?
Instead, what marketers can do is take the help of SaaS explainer/product videos in providing users with an appealing as well as informative way of user education.
These videos contain rich visual elements that help explain complex concepts in simple terms while also helping attract users' attention and facilitate better product understanding.
Here’s an apt example of AWS Academy’s educational explainer video:?
2. By using them for Acquiring Customers through Ads:
One of the key features of animated SaaS videos is that they aren’t limited to just product & onboarding videos.
Some companies, like Asana, Zoho, Freshworks, Whatfix, Hubspot, etc., have used animated videos to acquire customers and generate greater ROI by using their commercial video style.
SaaS marketers are now integrating such videos into their marketing & branding campaigns by targeting ideal demographics to encourage action from them.
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As a result of the video’s short length and appealing motion graphics, these videos work wonders in forcing users to stop and check out the product’s ad displayed.
Since campaigns are aimed at hitting the right set of audiences, CTAs-armed explainer videos help boost signups for product trials and demos, leading them to the conversion stage of the funnel.
Here’s how Asana promotes its platform through animated SaaS commercial videos:
3. By enhancing the Users’ Onboarding Experience:
Another important aspect that SaaS brand owners are highly worried about is providing a hassle-free onboarding experience to their new customers.
It's simple - First impressions matter, and if your product or platform doesn't avoid any minor bugs, poor navigational setup, quick processing errors, etc., then you'll probably end up disappointing your users.
So to make things simpler and easier to understand, SaaS founders use onboarding videos that are filled with interactive elements such as explainer characters, infographics, etc., to provide guiding support to their customers.
Mostly created in an animated screencast style, these videos are highly effective for products that involve lengthy procedures and complex navigational dashboards.
Check out the Google AdSense’s onboarding video:?
Conclusion
Amidst a clutter-filled marketing scenario, it’s vital for SaaS brands to stand out and promote their product better than their competitors.
And to help them achieve their customer acquisition, product reach, and brand awareness goals, SaaS explainer videos are an excellent marketing tool to take advantage of.
So if you’re a complex product owner and struggling to market it to your target audience, getting an explainer video created would be an investment as well as an opportunity you should not miss.
Feel free to get in touch with our expert today over a Free 15-minute strategy call about how you can also leverage their power.
P.S. We’ve made over 100+ SaaS videos in multiple animation styles:)
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