3 WAYS TOO MANY COMPETITORS AFFECT NEW REAL ESTATE AGENCIES IN ZIMBABWE !
Cain Ndhlovu
Start-up Growth Consultant; Author Of Free Training : Start-up Growth Mastermind; Copywriter; Content Writer; Blogger; Social Media Marketer, Business Model Development
Are you having these challenges?
1. Not having enough customers
2. Unable to identify prospective clients
I understand your pain …
In 2007 a friend called Thando helped me to get employment as a sales negotiator at an estate agency. The remuneration wasn’t desirable because it was a commission only arrangement that meant no sale no income.
A national economy that was nose diving, competition and the company’s poor marketing conspired to hit hard on my sales. These moments were difficult because I was just a school leaver without any relevant training. The only thing I knew best was writing poems a high school passion and my master piece was titled Wilderness Wanderer which talked about a beautiful girl in search of true love. Surely I could not write love poems for prospects but somehow I managed to turn poem writing to property article writing.
My generous friend noticed this new development and the great marketing potential it had especially when the articles were exposed on the world wide web as a result my blog Property Matters News was born in 2012.
The Results
The year 2014 was a turning point because I earned Usd 1 000.00 through my new real estate blog. It all started when I wrote an article titled, “ Financial consequences of purchasing property from a seriously-ill seller and other purchases to avoid ”. The post found resonance in the heart of a Harare lady who after reading it decided to sell her land in Madokero Harare. The lady had an outstanding balance on a Msasa house she bought from a seriously ill seller. She decide to urgently settle the balance after reading the post.A blog demonstrated how digital marketing can be an answer to the problem of competition. Today as more and more real estate agencies flood the market digital marketing based solutions are needed more than ever before.
I will be giving digital marketing options that will help estate agents win but I will start by giving the effects of too many competitors new real estate agencies are facing.
3 Ways too many competitors affects new real estate agencies in Zimbabwe!
1. Failure to raise seed capital
Size of affected firms : Individually run real estate agencies > 0 employees
These are one man enterprises usually start-ups in which the business owner is all in one - the receptionist, sales negotiator and the principal agent. More ...