3 Ways to Support In-Store Staff in Recycling Retail Point of Sale Displays
When it comes to sustainability in retail, the pressure is on! Consumers are driving brands and retailers to make positive changes to reduce carbon emissions, combat climate change, and ultimately become more environmentally friendly.
These changes extend beyond products and their packaging – point of sale and in-store retail displays are also under scrutiny.
There are numerous criteria to meet when creating an environmentally friendly retail display, but how can you manage aspects that are beyond your control?
One of the challenges faced by retail marketers, designers, and shopper campaign managers is ensuring that the point of sale and retail displays they’ve carefully crafted end their journey as intended.
In this article, we explore three ways you can help in-store staff to recycle point of sale and retail displays at the end of their life.
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No. 1 – Inform staff on how retail displays can be recycled There are countless ways retail displays can be recycled, making it nearly impossible to know every single method. Additionally, if you’re based in head office, you’re likely to have more knowledge about the recycling processes for displays and materials, as well as what they can be repurposed into.
Let’s face it, learning how some retail displays or the materials used to make them can be recycled is pretty fascinating. For instance, wood chippings being repurposed as animal bedding, or plastics being transformed into traffic cones.
Organising an educational session or workshop will help store staff understand what can be recycled and how to do it. In turn, this will assist them in selecting the right recycling channels and processes when removing a retail display from the store.
If a physical session or workshop isn’t feasible, you could consider creating a digital package that can be distributed by store or regional managers.
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No. 2 – Place a ‘How to Recycle Me’ message in a spot only store staff will see Consider adding a discreet ‘How to Recycle Me’ guide to your point of sale or retail displays to assist store staff in recycling them. It doesn’t need to be large, just noticeable enough. This is a simple yet highly effective method.
For instance, if it’s a floor-standing display unit (FSDU), you could place it on the back or bottom, or for a hanging sign, perhaps in small print in the corner. If you decide to give this a go, remember that placement is crucial, so that store staff know where to look when removing a display from the store. It’s also incredibly helpful and will undoubtedly enhance overall recyclability.
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No. 3 – Include recycling information in your marketing message This approach also appeals to consumers by openly sharing how the point of sale or retail display will be recycled after leaving the store.
A recent insight report from POPAI UK & Ireland revealed that shoppers want brands and retailers to publicise their sustainability efforts, with 66% stating that more emphasis should be placed on this. So, if you’re a brand or retailer, increasing visibility on your point of sale or retail display’s recyclability is a big win with consumers!
Positioned in areas with high footfall and longer dwell times, point of purchase (P-O-P) displays can engage a large number of shoppers, many of whom are highly conscious of the environmental impact of retail and consumer goods.
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Ready to speak to a Retail Design Specialist with a focus on Sustainability? We’d be happy to help! Our retail design specialists are ready to assist you in creating a retail display that meets your objectives while staying within budget.
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Please contact our sales team on 01530 839777 or email [email protected].