3 Ways To Succeed With Your User Experience (UX)
In a world that is crowded by technology, the pressure right now is aimed at product owners. Developing new products or iterating the existing ones is no easy task, especially with many teams facing higher budgets, shorter timelines and limited in-house capacity.
As a result of this, many product developers tend to take shortcuts and limit their products. More often, they combine closely integrated skills or copy their competitors’ efforts. This is what makes the overall user experience (UX) to suffer - and what makes the products ‘boring’ or ‘already seen’ in the mind of your customers.
So, how do you succeed with your user experience (UX)?
Conscious Uncoupling
The first thing that you should do as a product owner is to literally uncouple your developers, processes or tasks. The truth is, there are a lot of jacks of all spades nowadays which specialize in designing a variety of products and getting more done with less.
However, the point of product design and overall user experience is to ‘wow’ the target audience. Nearly all of us can identify one area where we are most engaged, productive and successful. This, if used wisely, can be the main roadmap for developing a brilliant product.
Visual Design Is A Core Asset, Not An Afterthought
Many businesses get the idea of their new product, shape things around it, and then give the visual design a try. However, visual design should come at an earlier point instead of being seen as an afterthought
To many, this kind of design is the most memorable aspect of a website or product. We are living in a world where first impressions are the best impressions - so make sure to go over the boring templates, off-brand looks and forgettable experiences - and invest in UX design as your core asset.
Create More Overlap In The Stages Of Product Development
Lastly, product development doesn’t work well when seen as a relay race, where one specialist/team hands the work to the next department and steps out. Instead, having a process that focuses on cross communication, collaboration and accountability checkpoints can help the teams iterate and make the product perfect.
In the end, achieving your usability and design goals is not a process relying on one person. Instead, it is all about building and empowering a team of experts that works together, is consistent, and is bringing out one another’s best.