3 Ways PR and Pitching Has Helped Me in Other Areas of Business w/ Kimberly Behzadi

Benefits of PR Beyond a Digital Footprint?

Confidence Boost:?

Let’s be honest, imposter syndrome is a challenge that almost all entrepreneurs face. And even after seeing success it can still remain. Whether it’s due to constant comparisons to others' success or personal mindset blocks, this feeling is normal and is healthy to acknowledge. Now the reason PR is so helpful to combat imposter syndrome is because not only are you being recognized by a journalist, but by the entire media outlet they represent, and their viewers! There might be a million other people who do something similar to you, but taking the time to pitch yourself is something not even 1% of them do! Getting a yes from a journalists which potentially puts you in front of thousands-millions of new eyes expands what you believe is possible for your brand!??

Partnerships and Collaborations:

PR also opens doors for strategic partnerships with other businesses, because media coverage can attract opportunities beyond that of traditional marketing. Not only do you gain credibility from being vetted by trusted media outlets, but your next partnership might come from someone reading that article about you! And if a business owner is googling someone like you to partner with, what do you think will show up first? A tiktok account? Or a recent New York Times article about you?? And which one of those will be more trustworthy??

Sales Growth:

PR truly has a ripple effect when it comes to sales, but won’t be the same for everyone. For example, a gift guide product feature could lead directly to sales from your linked website. But maybe your sales will come from another small business looking to partner with you. If you’re a coach, maybe another coach wants to pay you to speak to their audience. An ecom platform might pick up some of your products because they already see you have traction because of your press features. Buyers for brick and mortar stores will also look for credibility and proof of concept which PR greatly contributes too. So sales might not always come directly, but through many different channels and opportunities.??

Business Expansion:

Similar to the above points, PR can help you grow and scale by increasing your reach and revenue, which gives you more freedom to either develop new products, create new programs, or even open up physical stores which our PR Starter Pack students have done!! Once you have momentum, the options are endless and the growth happens fast!?

Now that we’ve covered all the different ways PR can benefit your business, let’s talk tips to actually getting that coverage! No matter what your budget is or how early stage you are. PR is for EVERYONE!?

Tips for FREE Press Coverage:?

Relevance is Key:

Relevance is why your pitch matters now. Not 5 years ago, not 5 years from now. What is happening in society currently that you can relate to. Utilizing tools like Google alerts to stay updated on trends enables entrepreneurs to align their pitches with current topics, making them more appealing to journalists. If your pitch is relating to a current event or major world event, that can also push your story to the top of a journalists priority list! Because they need to publish it quickly before the trends change.?

Follow Up and Follow Through:

Journalists have busy inboxes, so consistent follow-ups are key. But don’t just stay in their inbox. Reach out to them on their other social media platforms so you’re covering all your bases. You can compliment their work and form more genuine connections on social media where they can easily put a face to a name or have a clear visual of your brand.?

If you want to learn the exact pitching framework that ALL my PR Starter Pack students use to get featured for free and build lasting relationships with journalists that earn them these amazing opportunities , check out my free PR masterclass ! It’s a great starting point so you don’t get overwhelmed on your PR journey!?

The CPR Pitching Method? helped small business-owning entrepreneurs from PR Starter Pack members see themselves as a go-to expert with a point of view, instead of JUST a founder, seller, or consultant – a standout mindset that takes you far in the world of PR.

I hope you take notes throughout this episode and maybe even listen to it again so you can really nail down the three parts of the CPR Pitching Method? and use it to your advantage!

So get ready to press send and get your message. And I can’t wait to see you featured in the headlines.

P.S. If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket. Register now at www.gloriachou.com/masterclass.