3 ways our medical marketing agency will deliver the results you need

COVID has accelerated the use of telehealth, making a full-service medical marketing agency crucial for any medical provider’s growth.

According to an Insider Intelligence report, over 83 million U.S. adults will turn to telehealth services in 2022, choosing providers with the best, most user-friendly online messaging.

If you want your medical practice to stand out from the competition, you need:

• Emotionally engaging social media, email campaigns, and paid ads
• High-quality content creation that boosts your site’s SEO
• Seamless, user-centric web design
• Practical apps

TBH Creative, an award-winning digital marketing agency, provides medical marketing managers with the expertise and technical support needed to grow their businesses. Keep reading to learn how we help medical practices develop and implement a holistic healthcare marketing plan that converts hesitant prospects into loyal patients.

Our comprehensive medical marketing agency services

A Journal of Medicine and Life 2019 report found that the benefits of healthcare marketing include the following:

• Enhanced competitive advantage
• Increased visibility
• Improved reputation with patients
• Increased capacity to meet patient and consumer needs

With over almost two decades of experience, our extensive medical marketing agency services deliver these benefits to brands seeking to improve their online assets.

When you work with TBH Creative, we’ll provide a unique omnichannel digital strategy that yields results (like the 311 new patients OrthoIndy acquired using our paid ad campaign).

What you can expect from TBH Creative’s areas of expertise

Healthcare marketing managers know what they want the forest to look like but struggle to isolate the trees they need to get that gorgeous view. That’s where TBH Creative excels.

Our agency specializes in the following customized patient marketing services for healthcare businesses:

• Planning and consultation. Tell us your vision, and we’ll give you expert guidance on how to turn that dream into a game-changing playbook.
• Brand development. Your healthcare practice has changed, and we have the research, design skills, and content strategy you need to display your evolution.
• Web design and development. We transform outdated websites into sleek tools that get the job done (we’re experts in healthcare website design that looks fantastic).
• Digital marketing. As experts on all things digital, we’re ready to audit your site, reimagine your strategy, and deploy an arsenal of proven lead-generating tactics.

When you work with TBH Creative, you get a knowledgeable and detail-oriented partner passionate about connecting you to the patients who need the care you provide.

Win the healthcare market by choosing your marketing team carefully

Traditional medical practices are no longer competing among themselves. They must compete against retail drugstores, online retailers, standalone centers, and virtual clinics.

The bottom line? The healthcare industry is mid-metamorphosis, and medical practices need digital marketing agencies with insider knowledge to thrive through the transition.

You’re an expert in your industry. So are we.

The mission-driven professionals at TBH Creative get fired up about the newest trends in medical marketing. Our record speaks to that passion:

• TBH Creative took home six Aster Awards (five gold and one silver) in 2021 for outstanding healthcare web design and marketing.
• Our digital agency was recognized in the Clutch Awards in 2019, 2020, 2021, and 2022 for our excellent B2B services.
• We’ve been named the best in hospital marketing and advertising by multiple organizations, including UpCity, Expertise, and Digital.com.

It’s an honor to receive those awards, but delivering our clients’ goals and helping people find phenomenal healthcare are our favorite trophies.

Meet OrthoVirginia, a client who trusts us (and says you can, too)

OrthoVirginia, Virginia’s largest clinic of orthopedic specialists, turned to our digital marketing agency for a website overhaul. Digital marketing specialist Margaret Eckman described their former site as outdated, disorganized, and difficult to manage.

OrthoVirginia’s marketing team chose TBH Creative because of our agency’s successful record, holistic approach to digital marketing, and passion for the end-user.

Our partnership with OrthoVirginia included a custom digital marketing strategy with the following assets:

• Website planning, personas, and architecture
• Content writing and SEO
• Website training, redirect planning, production, and quality testing
• MyChart integration
• Telehealth compatibility
• and more

Read OrthoVirginia’s case study ?

3 reasons why partnering with our medical marketing agency will grow your medical practice

Behind social media, HubSpot reports that websites are the most common channel businesses use to generate leads. Recruit TBH Creative to transform your website into a beautiful, useful tool for your patients.

1. Prioritizing the patient experience is our foundation

We know that healthcare marketing works when digital marketing tactics serve patients. At every stage of planning and deployment, we create content and develop websites that center on the patient’s experience.

2. Our agency experts stay on top of trends and know what works

For our mission-driven team members, understanding marketing is only the beginning.

We funnel our passion for healthcare, helping people, and creativity into focused research. We create your deliverables using proven, relevant tactics and technology so your medical practice can serve patients today and prepare for patients tomorrow.

3. TBH Creative customizes solutions for your organization’s needs

Your medical practice needs more than a one-size-fits-all approach. During our consult, we’ll listen to your specific marketing goals, study your unique patient personas, and create a strategy you won’t be able to find anywhere else.

We’re more than just a medical marketing agency. We’re a team of highly empathetic collaborators, and we can’t wait to partner with you.

FAQs about healthcare marketing agencies

Keep reading to get answers to the most common questions about healthcare digital marketing.

What is healthcare digital marketing?

Healthcare digital marketing is an essential marketing strategy that uses digital tools like search engines, websites, email, and social media to reach prospects. Common digital marketing tactics include SEO, multimedia web content, paid ads, email sequences, etc.

Why do medical organizations need marketing?

Medical organizations need marketing help to create customized digital strategies that engage prospective patients who rely on the internet to find providers and make appointments.

What does a medical marketing agency do?

A marketing agency that specializes in helping medical practices combines digital marketing expertise with industry insights to create a customized, outcome-driven digital marketing strategy that converts prospects into patients.

How does healthcare marketing influence patients?

A strong healthcare marketing strategy is patient-centric, creating ads, content, and a web interface designed to give patients the best possible digital experience. Patients expect nothing less from their providers, especially as life becomes more virtual.

Why should a healthcare provider hire a digital marketing agency?

Over 60% of patients run a search on providers before scheduling an appointment. Healthcare providers can control the narrative of patients’ experiences by relying on a digital marketing agency to manage their brand’s online presence.

What kind of results can I expect from a medical marketing agency?

An effective medical marketing agency will develop a strategy and create digital assets that lead to the following results:

• Higher website traffic
• Improved user experience
• Increased conversion rates

These results will improve your medical practice’s visibility, reputation, and revenue.

Does your medical practice need a medical marketing agency?

If you can answer yes to any of the following questions, it’s time to rework your digital marketing:

1. Do your competitors have better websites than you?
2. Are you satisfied with the number of people visiting your site?
3. Has your practice changed significantly since you first launched your site?
4. Do you want to see your medical practice grow?

Acknowledging your gaps is the first step to fixing them. You can try to rework the old methods you used to begin your business, but digital marketing is rapidly changing.

If you answered yes to the questions above, we have the digital marketing solutions you need to get the results you want.

There’s no better time to revamp your digital marketing

The pandemic inspired self-care and increased patients’ expectations of their healthcare providers.

Medical practices should seize this unique moment to use every digital tactic available to bring patients the care they need. The scope of work is massive, but marketing managers don’t have to do it alone.

At TBH Creative, we’re ready to roll up our sleeves, unleash our expertise, and put your vision to work.

Find out how you can get more from your healthcare marketing. ?

This post was first published on the TBH Creative company blog.