3 ways to maximize the effectiveness of media visibility – and even generate tens of thousands of euros in sales through just one interview

The hard work is done, and it's fantastic that the article or interview targeting your audience has finally been published!

Many people might kick back and wait for fame and fortune to come their way.

While that is certainly possible - many of our clients have closed sales worth thousands or even tens of thousands of euros through inbound inquiries from earned media visibility. They have also received more interview requests, and speaking engagements, and have even appeared on the front page of Google.

However, you shouldn't just stop there. Content that builds trust, visibility, and credibility (which earned media visibility definitely does) should be consistently promoted through other channels to maximize the benefits of your PR efforts.

Here are 3 effective ways to bring attention back to the interview:

1. Refer to the interview whenever (maybe not every time, but consistently) your social media content, newsletters, podcast episodes, etc., discuss the topic covered in the media. This is a natural way to highlight the interview and provide additional content for those interested in the subject.

1. Feature the interview in the highlights section of your Instagram, LinkedIn, and other social media platforms, making it easily accessible in the future. This way, new people can discover it through your social media channels.

1. Add a "Media" section to your website where you showcase the article or interview along with the logo of the respective media outlet. This immediately adds more credibility to you and your company.

If you are a coach or an expert entrepreneur, and you are ready to become a top expert in your field who effortlessly attracts new clients and opportunities by harnessing the power of PR, media, and a strong message, send me a message with the subject "game plan" - this week I will still have a free discovery call where we'll go through your situation and create the next steps for how you can move towards your goals.

And if we feel that our coaching could help you achieve your goals in terms of visibility and sales growth more easily, joyfully, and faster, we'll also discuss this possibility.

Book your Discovery Call now!