3 Ways to Make Your CTAs Convert
Growth Marketing Genie
We deliver measurable business growth, positive ROI, and powerful lead generation for your business.
Are your potential customers not clicking? There's a reason for this — and it's not that your offers are bad!
You need to optimize your call to action to encourage your audience to take the next step. Read on to find out three quick tips to get started.
Personalize your content
Generic marketing messages no longer have any impact. This applies to many things, including your ad copy, blogs, and of course, your CTAs.
So, what buying stage is your potential customer at when they see your CTA? This will depend on many things, including where they see your offer, what you're offering, and what pain points they have.?
Offering a free demo generates more conversions when the prospect considers your company rather than hears about it for the first time. And if you're putting your CTA in a space with the potential for high personalization, like an email, be sure to use this to your advantage.
Make sure your CTA provides value
Your CTA should tell the user exactly what to do and what they'll get. CTA buttons that say more than the generic "Learn more" or "Click here" are the ones that get more conversions.?
However, ensure that you tell the truth. If your 30-day free trial CTA also says that the user will get an ebook, but the ebook is actually hidden behind another sign-up form, then that is a false promise. Sure it might get you more clicks, to begin with, but it'll also get you more bounces and distrust.?
Here are some examples of CTAs that provide extra value:
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Make it urgent
One thing people hate is missing out. You've probably acted on ads that have had a limited-time deal yourself — we all have!
By creating exclusive offers with a deadline, you can encourage people to act. This marketing strategy is called "FOMO" and is common among businesses targeting younger audiences, but it tends to work for all ages.
Here are some examples of FOMO CTAs:
Get potential customers clicking!
Your CTA is the most valuable part of your marketing, as it is the divide between your content/ads and your conversions.
Create incredible CTAs with our foolproof guide in?Best Calls to Action: How to Make Your CTAs Convert.