3 ways to make a splash in 2023
Marie Incontrera
Founder/CEO at Incontrera Consulting | Author | Speaker | Digital Marketer | Speaker Training, Writing, Coaching, Booking | Musical Theater Writer | she/they
Welcome back to Your Big Idea, the weekly newsletter where I share tips, tricks, and resources to help you turn your passion into an idea worth sharing. I’m glad you’re here.
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There are less than 50 days left until 2023.
The end of the year always flies by. Halloween happens, then all of a sudden you’re smack-dab in the middle of the holiday season… And before you know it, you’re toasting the end of the year.
Before you dive into the blur of Thanksgiving and all that comes after, it’s a good time to look at your plans for next year. What do you want to accomplish? What new goals do you have for yourself? How can you make the most impact in 2023? I’ve got a few ideas for you.?
3 ways to make a splash in 2023?
Do a social media refresh
When’s the last time you updated your LinkedIn bio??
Yep, that’s what I thought.?
It’s easy to get complacent when it comes to your social media. You’ve got your following, you’re comfortable! But neglecting your social media presence can mean that you’re missing out on big opportunities for engagement and connection. You want your social media to reflect where you are now in an authentic way, so don’t wait too long to update your followers! A new About section is a great place to start, but a DIY audit is the best thing you can do to prepare for a successful 2023.?
Go through your accounts, making sure each is up to date and representative of you right now. Descriptions, contact information, profile and cover photos, logos, videos… All this is important to keep up to date. Check out your analytics. What kind of content is getting you the most engagement? What’s not really working? The answer may surprise you; sometimes the niche we think we are in isn’t quite right. Your social media engagement can be key to developing your personal brand. As you go, you may want to consider some social cleansing. Who and what are you following? If it doesn’t align with you or no longer brings you value, ditch it. Your feed will thank you.?
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Need help? We’ve got you.?
Make your voice heard?
Are you a storyteller? Someone who connects easily with people? A curious knowledge-seeker? You might be a natural podcast host. Podcasting is a great way to grow your thought leadership and increase your presence. Because podcasters are in our ears every week (or month), it is easy for listeners to feel more connected with you. Your loyal audience will trust you and what you endorse, allowing you to bring them into your brand and your business. Podcasting is a commitment and it can be a lot of work, but if you’re serious IC is here to help you produce and edit your show.?
If you are launching something new or are trying to expand your thought leadership (and have a great story to tell), podcast guesting is a great way to utilize the power of podcasts without all the commitment. Podcasts are entertainment, so make sure you’ve got some compelling things to talk about and a strong point of view before committing. Once you’ve developed your pitch and done your research, you’ll need to put yourself out there! It’s a lot of work, but good things come from appearing on podcasts both big and small. I’ve written about how to be a great podcast guest before, and if you’re feeling overwhelmed trying to snag a spot on a show, we can work with you!?
Step into the red circle
I’ve written extensively about how TEDx changed my life and career, and it’s always going to make it on my end of the year list. Not only can TEDx boost your presence, it can also help you to gain clarity about yourself, your brand, your goals, and your priorities. Creating a TEDx forces you to examine what you’ve been doing with your life, and how it has changed you. It’s not only an opportunity to see where you’re going; it’s a chance to reflect on where you’ve been. There are lots of good ideas and smart people out there, but your perspective is what makes for a great TEDx.?
Creating and presenting your TEDx talk can be a life-changing process. If you’re ready to reap the rewards, you’ve got to put in the work and reflection. You don’t have to do it alone. It helps to have a great team behind you, and our 100% TEDx placement rate allows you to focus on the important stuff. We’re here to help you bring that big idea to life.?
Here’s to more growth, joy, and success in 2023!
If you’re ready to turn Your Big Idea into something real, Book a time to talk with me here. ?
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Coaching CEOs to Scale & Exit Faster with Less Drama
1 年Love these ideas. Thanks for sharing. :)
Great reminder, Marie Incontrera!
Global Health Specialist ? Social Entrepreneur ? Advisor and Analyst ? Science Communicator ? Author and speaker
1 年Thanks for the nudge !
TV Producer/Writer and Comedic Performer/Speaker
1 年This is great Marie! Thank you!