3 ways to make money right away from content creation

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Know your value and how to sell it.

You have to bring something specific to the table to create content!

• Look at products you use every day and think about why you use them.
• Understand what your value is as a consumer and how your story might appeal to brands.
• Focus on things you know a lot about. Don’t just reach out to Samsung when you use an iPhone every day.

In this week’s podcast episode, entrepreneur and creator Terry Rice talks about what he brings to the table:

I always have a strategy. Like, why am I pitching this? It’s not “I’d love to work with you,” but, you know, “I’m a father, I live in Brooklyn, I’d love to show how we’re keeping our kids entertained during the summer, and one way we do that is through these toys that you have. Can we do some kind of campaign where we show you my kids playing with these toys?” That’s all you have to do.

?? Post first, partner later

Start with a free promo. Terry Rice swears by this. Show the brand your value before expecting them to give you money.

• Post a promo: Create a quality, well-edited piece of content that shows your story in relation to the brand.
• Reach out to the brand: “Hey! I just posted this Instagram reel about why I love [brand]. I would love to chat further about a strategy I have for getting this product in front of more people with me creating content.”
• Repeat!: Keep creating, keep pitching. Rejection will roll off your back if you have hundreds of brands in your inbox.

You’ve landed paid content. You’ve delivered your product. You’ve deposited the check. Don’t just forget about the brand now!

• Follow up: Reach out immediately afterward, thank them for the opportunity, and ask for feedback. I’m a huge fan of custom cards. I buy mine from Anna Made Design Co.
• Follow up again: Find a reason to contact the brand at least once a quarter. Did they launch a new product? Do you have another idea for content?
• Follow up even more!: Keep the line of communication open to stay ON THEIR RADAR! That way when another opportunity comes up you’re first in line.

TERRY RICE: DARE TO BE FEARLESS

Stay fearless or die trying,

Alexa

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