3 Ways to Maintain Your Personal Brand on LinkedIn Amid AI

Building a personal brand or business demands dedication and perseverance, but as technology advances, so do the methods people employ to gain attention.

The emergence of AI, while offering efficiency, poses a threat to the authenticity and personal touch important for brand success.

Particularly on platforms like LinkedIn, where genuine engagement is key, the overuse of AI can undermine years of hard work.

This presents an opportunity for you to stand out on LinkedIn among those taking the easier but more detrimental path of relying on AI.

Today, I’m sharing 3 ways you can preserve your Personal Brand on LinkedIn.

1. Authentic Engagement Over AI Automation

While AI tools may offer convenience, they often lack the personal touch essential for meaningful interactions.

Instead of relying solely on automated responses or comments, invest time in genuine engagements tailored to each interaction.

By demonstrating sincerity and thoughtfulness, you'll create more meaningful connections and genuine interest in your brand.

2. Value-Driven Content Creation

Rather than seeking quick likes or shares through automated AI content, focus on delivering substantive and relevant posts. Share insights, expertise, or personal experiences that resonate with your audience.

By providing real value, you'll establish yourself as a trusted authority in your field, attracting genuine followers and potential clients.

The more personal experiences or stories you share, the better, as AI struggles to deliver on such subject matters.

3.Humanising Your Brand Through Personalisation

While AI may offer efficiency, it cannot replicate the human touch that distinguishes a brand. Take advantage of personalisation in your interactions.

Address individuals by name, reference specific details from their profiles or previous interactions, and tailor your messages accordingly.

Showing real interest and care helps you make connections that go beyond the surface level interactions made by AI.

Whenever you're ready, there are a few ways I can help you achieve more on LinkedIn

LinkedIn Profile Optimisation

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