3 Ways to Level Up Your Content Creation as a Lawyer

When creating a social media strategy for our law firm clients, the main goal is for their channels to build trust. While it might be easy to post stock images and plain graphics, those likely aren’t going to be what get your audience to trust your firm enough to make you their first call when the need arises. ?

What is? Showing your personal brand and authentic voice through your posts, especially videos.?

Creating content is non-negotiable if you want to market your law firm—and it probably isn’t as hard as you think. By focusing on quality over quantity and using a few tips, you can establish a beautiful social media presence that represents your work well. ? ?

Here are Fractional Law Firm CMO’s tips for leveling up your content creation game: ?

Master the Art of “Talking Head” Videos?

Talking head videos are a straightforward way to showcase your expertise, develop thought leadership content, and engage with your audience. The good news? You don’t need a full production team to get started. Here’s how to make your videos stand out:?

• Leverage Your Smartphone: Use the back camera for higher quality and consider scripting your content if that makes you more comfortable.?

• Embrace Natural Light: Position yourself facing a window for the best lighting, or use a clip-on light to replicate this effect.?

• Keep It Steady: Place your phone on a stable surface or use a tripod to ensure your video is smooth and professional.?

• Stay Brief and Engaging: Aim for videos under 90 seconds—shorter content is more likely to hold your audience’s attention.?

• Be Authentic: Don’t overthink it; authenticity is what resonates most with viewers.?

• Consider Your Background: Make sure your filming environment is clean and uncluttered. A neutral background helps keep the focus on you and your message.?

• Sound Matters: If you’re in a noisy environment, consider using a microphone to ensure clear audio. Good sound quality can make a big difference in how your video is received.?

EXAMPLE: One content creator who excels at this video type is Congressman Jeff Jackson.

Share the Behind the Scenes of Your Day?

"Day in the Life" videos provide a behind-the-scenes look at your practice, offering a personal touch that can deepen client connections. Here’s how to do it effectively:?

• Showcase Various Angles: Record multiple clips throughout your day, capturing different activities and perspectives.?

• Add a Personal Narrative: Consider a brief voiceover to explain your day or the nature of your work, or simply outline your day with timestamps.?

• Highlight Key Moments: Focus on moments that showcase your expertise, team collaboration, or client interactions. This gives viewers a better understanding of your day-to-day operations.?

• Include a Mix of Content: Balance professional tasks with lighter, more personal moments to create a well-rounded narrative.?

• Plan Your Shots: Think about which moments of your day will be most interesting to your audience. Create a “shot list” to ensure you capture all the moments you want to showcase.?

• Let FLFCMO Handle the Rest: Send us (your social media team!) your footage, and we’ll transform it into a compelling story that highlights your unique practice.?

EXAMPLE: Here’s a great example of a lawyer who does Day in the Life content.?

Incorporate B-Roll Footage?

B-roll, or supplemental footage, adds depth and context to your videos, making them more dynamic and engaging. You can use B-roll in a few different ways. We love to pair it with a voiceover, in the transitions of videos, and with text overlay.?Here’s how to integrate it into your content:?

• Stabilize for Professionalism: Use a tripod or a steady surface to avoid shaky shots.?

• Capture Everyday Moments: Show yourself in action—typing, consulting with clients, or simply going about your day.?

• Use B-Roll to Break Up Monologues: Interspersing B-roll footage with talking head segments keeps the video visually engaging and holds the viewer’s attention.?

• Think About Composition: When filming B-roll, pay attention to the composition of your shots. Consider the rule of thirds and avoid overly busy backgrounds.?

• Keep It Natural: B-roll works best when it feels organic. Capture candid moments that reflect your daily routine.?

EXAMPLE: B-roll can look different for everyone. Here’s an example of one shot that you could easily capture, and how it could translate into a video.?

With these video tips, you can easily level up your content and create a more authentic social media presence. If you’re looking for a marketing team to guide you and your law firm on this journey, schedule a free consultation with our team at FLFCMO.