3 Ways of improving Brand productivity via social media!
Social media is seen as an important tool by many budding entrepreneurs. You can catch limelight by attracting many with small yet effective posts. Still many newbies fail to get the marketing algorithm of social media websites like twitter, Facebook etc which leads to utter failure in grabbing their targeted customers. When their brand does not get the reach it ends up being just another brand in the pool of brands although they work hard for their product. So, to stop this process of failing it is very necessary to know the ways improve brand awareness via social media. Here are 5 ways which are simple yet effective to improve your brand productivity. They are-
- Get a basic idea of whereabouts of your customers.
When you launch a product you target a certain group, age and location. You should try knowing where are these people in social media, which time you should post so that you get the most visibility. For example, if your product is a gaming application related to cricket targeting Indians mostly, then you know your target age group is most age 13-24. These people are more fond of gaming. The time to get visibility will usually be 5pm to 7pm and again 10pm to late night, weekends and holidays as they are expected mostly to go schools and colleges and then tutions after that. When you get this idea you know you will be reaching most number of people in your target zone via social media and it is the first simple yet effective step towards reaching your goal.
2. Know how the potential customer you reach gets converted to your customer.
Reaching your targeted people is another thing and converting them to your customer is another thing. Your posts should be interactive and should catch eyeballs easily. Many newbies keep on sharing links in their social media accounts and feel why we are not getting views and engagements which is necessary for the growth. The reality is more number of people get attracted by visual pictures as it is more direct to them then links which they have to click and go and view what your product is all about. If you share some clinically attracting pictures to your target group then you are expected to get them curious about you. This has more chances of people knowing your product and increases the chance of getting them converted to your clients.
3. Do not be one way traffic, listen to your fans.
When you post in comment section your fans give many views and reviews never neglect them. Interact with the customers look at their views and reviews and their messages and reply them then it gives them good feeling about you and they feel easy to have your product with ease. This is one of the important thing which many brands overlook but it is necessary mostly if you are at the start of making your brand big and successful.