3 ways to improve the performance of your demand gen events
Not-so-fun fact - if you’re not improving the results from your event efforts, you’re flatlining.
This is why event analytics matter.
With Zuddl's dashboard, you can analyze what's helping and hurting the performance of every marketing activity, right from registration rates to email opens to collateral downloads. Based on this analysis, you can make changes to improve results.
Here are 3 ways you can put your event data to good use:
Optimize events for the right time and day:
Look at the turnout rate for your events and identify which time/timezones attracted the most attendees.
Optimize event duration to boost stickiness:
For instance, Cloudsmith noticed that attendees were only staying 30-40 minutes at their hour-long sessions. They decided to reduce the duration and saw an immediate uptick in ‘stickiness’ and engagement.?
Track day-wise registration and engagement trends for better demand generation:
Run smarter marketing campaigns for specific segments based on their area of interest, which you can see via registration and engagement at specific sessions, stages, and booths.