3 Ways to Identify Your Company's Unique Marketing Angle

1. Know your consumer

It’s impossible to appeal to everyone, even if you want to. If you do not have a clear idea of the person you want to buy or use your product, marketing efforts will not speak to any specific consumer needs, making them feel confused or disconnected from your company. If identifying that target market is difficult, ask yourself who you envision benefitting and thriving from your service.

2. Showcase differences

It can feel overwhelming to run a business if you are in a highly competitive industry. Keeping up with customers’ demands while differentiating your service from others is a balancing act, but it comes down to discovering the most effective and unique angle. To begin, pinpoint traits that uniquely define you.

3. Embrace personality

If a business lacks a focused mission statement or is unclear about its goals, people will not know what it stands for and will have difficulty connecting with or supporting it.

Think back to when you first had that “lightbulb” idea. Maybe you wanted to put a spin on an existing product, or perhaps pursue something entirely unique? When you built on that foundation, you created a business that embodied your leadership style and personality, and this is another way of identifying your unique marketing angle.