3 Ways to Grow Your Training Organization with Gamification

Gamification is not child’s play.

In fact, you’ll find that gamification is a seriously effective tool in helping you grow your organization.?

Gamification helps drive engagement and motivation among your customers. It fosters fun learning experiences. And it improves your chances for repeat enrollments.??

So it’s not surprising that globally the gamification market is expected to grow at a rate of over 30% between 2019 and 2025.*

How does gamification work?

Learning new things is challenging.

When you add game-like elements, such as goal-setting, progress-tracking, and virtual rewards (e.g., custom badges and certifications), you activate areas of the brain that respond to challenges, competition, and rewards.?

When this activation is well-thought-out, customers get emotionally involved with learning and their brains release dopamine — two mental states that help learners retain new information.

Naturally, you’lll want to take advantage of gamification principles when you adapt or create new courses.

Just as with any other learning technique, gamification can only be effective if it is:?

+Thoughtfully planned for

+Well-designed

+Aligned with your learning goal

+Executed creatively?

But before briefing your instructional designers, make sure your learning management system (#lms) can do the following to support your gamifying intentions:?

??1. Offer an appealing, easy-to-learn, easy-to-use interface that your customers will enjoy interacting with.

??2. Show your customer how they’re progressing. For example, points or scores tell the customer immediately how they’re doing.?

Also, a dashboard widget such as a learning radar can help the customer visualize the percentage of learning activities they’ve completed.

??3. Reward learners for different levels of accomplishment with custom badges or certificates.

Rewards support the learner’s investment in their journey. By tracking statistics on badges earned, you can gain insight into what your customers are interested in.

Furthermore, if your LMS enables social-media sharing of a customer’s badge or certificate, that exposure supports your marketing efforts.?

Remember, gamification isn’t the goal.?

Learning is the goal, and gamification is a means to that end.

How are you gamifying learning to grow your business?

?#hr #uxpertise #elearning