3 Ways to Get People to ‘Know, Like, & Trust’ in You

It feels good to be loved, or even just liked.

When building an audience, it’s important to establish “know, like, and trust” with consumers in your market.

In any business “reputation and trustworthiness” are the most important factors people look for in building connections.

What can you do to be the most known, liked, and trusted expert in your market? Either you could keep doing what you’ve been doing and let it naturally happen over the course of years, or you could start doing three things, right now.

Are you ready to go to the next level? Follow these steps!

Step 1: Publish Video at Least 3 Times a Week

For someone to like you, they have to know you. And for someone to know you, they have to see you! The more often someone sees your face, the more likely they are to trust you. This means videos on social media – and specifically videos of you.

Six posts a week is ideal, but three is the bare minimum if you want to start seeing results. You want to make your audience feel like you’re always there, dedicated to your profession and answering their questions. There is nothing worse than the expert you can’t get ahold of, and this strategy makes you feel always present.

Diversify your content. Do a couple of quick answers, some case study recaps or “How We Did It” videos and try to post something fun and personal at least once a week. Give people a view into your life that makes them… well… know, like, and trust you!

In my LinkedIn posts you see me talking about my family, challenges of being an entrepreneur, business growth strategies, things I’m passionate about and things that bring me joy.

All these things build, know, like and trust.

Step 2: Update Your LinkedIn and Google Business Page and Leverage Reviews

LinkedIn and Google are kings of the internet and the ultimate place to generate inbound business, so why aren’t more experts concerned with their LinkedIn and Google Business Profile? I mean, wouldn’t you look up someone’s reviews before trusting them with your most valuable asset?

Look at my LI profile and see how I set it up. Then, see what you can improve on your LI profile. Then go to Google.com/business and fill out all your information. Don’t skip anything or Google with rank that against you in its algorithm.

You need to post pictures regularly to keep active, but make sure you have all the photos Google wants: where you work, interior office, your team, and anything which makes it immediately clear what you do.

Next, you need to fill up your reviews. Instead of just texting or calling all your past clients to ask for a review, incentivize it and make it easy for them. On your next touchpoint, send them a gift with a QR code in the letter which will bring them directly to the review page.

Write a thoughtful note asking them for a kind review. (Be careful not to overdo it, though… too many reviews in a short time span is a potential red flag for LinkedIn and Google. Reach out to a few past clients at a time.)

Try this QR strategy with current clients as well. Find a quiet, non-stressful time during the client work flow process to do it. You don’t want to do it long after you have worked with them if possible. ?

Step 3: Annual Growth Strategy Review

The internet may have come a long way, but there is still no better way to build trust than face-to-face. Or now zoom-to -zoom. Most often, you’ll be dealing directly with your past clients, so this will make it easier to get the meeting.

?Annual Growth Strategy Reviews are all about delivering value, and the more value you provide, the more likely your chances of receiving reviews or referrals. Don’t just tell them something you perceive as valuable, demonstrate your value to their specific business or need. Solve their perceive problem.

At the end, ask them if there is anyone they know who could use this kind of consultation. Having a good portion of your leads come from referrals is like the ultimate form of trustworthiness.

?And of course, it wouldn’t hurt to ask for a review if they haven’t already given you one…

?Remember: Face = Know, Like, Trust

?I Want to CONNECT

If this information was helpful to you let me know.