3 Ways Geospatial Data and Analytics as a Service Can Increase Sales
Linda Stevens
Advisor | Geospatial | GeoAI | CMO | Problem Solver | Former Esri executive | Earth Champion | Speaker | Natural Health Advocate
As we start this new decade, it is becoming increasingly clear that we are greatly affected by where we live, how we are connected and what is around us. From global warming to a global pandemic, location is critical to understanding patterns, trends, and solutions to problems facing our world. To better understand clearly the changes around us, we need data. Specifically, we need accurate data tied to location. Where are there high concentrations of pollution in relation to businesses that use dangerous compounds? Where are do people live that need support services? Where are my mobile customers and how do I reach them?
Geospatial data combined with analytical tools can quickly model scenarios that provide actionable information. Instead of looking at rows and rows of data, an interactive dashboard that lets users explore data across geographies and brings more value to customers and opens up more possibilities for your business to grow.
- Provides Context
Looking at rows of data can bring some insights but looking at that same data on a map visually shows patterns that are useful. But adding very fast analytics brings knowledge that is actionable. Looking at trends by time, finding connections and nearness by combining data together adds a layer of information that is worth more than just a table.
- Opens up Partnerships
Bring your data to life on maps, charts, and dashboards to tell stories that can be explored. Finding partners that can consume data and analysis to provide solutions becomes easier as you provide the platform.
- Reveals new Upsell Opportunities
Providing more than just data allows you to expand your reach in an organization by providing analytics and solutions to more departments. Finding unmet needs with big data brings a path to expand your footprint and relevance to your customers.
In today’s competitive world, data has never been more important. Many organizations recognize the value of data but need solutions to put that data to work. Tying data to maps and spatial-temporal analysis is a better way to provide geospatial data services to organizations by fast-tracking it use for faster and better results.
I am extremely excited about how geospatial data and analytics will transform how we can better understand our world and solve problems. Let me know what you think!