3 Ways to Generate Traffic to your e-Commerce Store/Website without using Paid Ads- [Free Guides Inside]

So I’m of the opinion that paid ads should just be another way to scale up something that’s already working?

If you’re a new store owner or a website owner; you’re most likely on a tight budget?

You probably want to drop ship a product, and you’re yet to test out the likelihood of your sales process being successful-?

that means you don’t know yet if a customer that comes to your store page; will actually buy your product?

Then it’s quite smart if you’re able to drive organic traffic at first, and then when you notice that a particular product is getting a lot of attention; or had one or two sales?

You can scale up the traffic on that particular product by using paid ads.?

Shopify has done us all a favor by allowing you to set up your store and use it for free for a preset period of time.?

I’ll not stop emphasizing the importance of analytics on your store success and the importance of retargeting and re-marketing pixel codes.?

Set that up first before driving traffic?

Let’s Dive Right Into?It

To drive organic traffic to your site; will be a lot of work! I didn’t promise you ahead that it was going to be a walk in the park! But I think anyone can do it…?

Step 1

Create Social Media Presence, Engagement & Relationship

YOUR FIRST question is, why social media?

Well, about 57% of the entire word is active on social media- (that’s stats for active users, not everyone present),?

and an average use of 2–5 hours daily is estimated to be on social media..

That’s why the social apps are killing it big time..

These are 7 social media giants I like to talk about;?

Facebook, Instagram, Twitter, LinkedIn, Reddit, Tiktok & YouTube

But you don’t need to start out with all of them; you only need one or two.?

Here’s How to?Pick

Let’s pick a product sample;?

Scented Candles (they are my favorite example)..?

Now if you know the buyer persona for the product; then you probably know the platform they’ll use the most.?

If you don’t know what a buyer persona is by now: then you have to Access The Template to create one here?

Let’s assume for the scented candle; our ideal customer/buyer persona is a 45 year old man, trying to celebrate his love/wedding anniversary with a romantic candle lit dinner?

Q1: what social media platform has a demography of men within the ages of 35–50 (I’m guessing Facebook, Instagram-for my country- you have to research yours)

Q2: what kind of emotional connection do they desire to achieve with this product (romance, spirituality, relaxation)?

in this case, the man wants love & romance

Q3: what kind of content on Facebook/Instagram will appeal to this demography of customers/men??

wedding contents? user generated anniversary content with your candles? couple contents?

In a nutshell, what happens is; the men; millions of them on social media, are first attracted to your high quality social media content- created around their goal that they want to achieve- which finally leads them to your store: that helps them fulfill the goals.?

Step 2

Use The Rewarded-Share Mechanism; Affiliates Systems?

You already drove in the men looking for scented candles through social media; they got your high aroma scented candles or they didn’t get it yet, but they’ve seen what you have in store;?

And the idea of what your product can help them achieve is already forming up in their mind; they have an itch they want to scratch?

?Then you killed them with offers like;?

1. Share this Instagram post with your friends to be part of 20 lucky winners to get our free scented candles?
2. You got an affiliate link! Send this link to your friends- for every 5 Zen Scented Candle they buy, you get one free!?

It’s not sneaky; people are just more likely to buy a product when people they know recommend it to them.?

Want to learn how to create crazy offers? Check the link below

Step 3

Guest/Micro Blogging Highly Niched, Highly Informative Articles

Blogs and articles are highly relevant informative piece of content that shows up in search engine results, depending on relevance of the blog content to the questions the reader is looking for?

For example; what likely questions is a man looking for scented candles to bring back romance into his relationship?

Summary:

When trying to generate traffic to your store, use?

1. Social media marketing. (I will provide hacks for building traffic through social media on my youtube channel soon, click here to subscribe & be notified)
2. Affiliate marketing: promising the your page visitors and existing customers some reward to refer your product to their friends is the easiest way to generate traffic through word of mouth marketing. (this can backfire if you sell non-quality stuffs to the customers-do good quality control & customer service to back it up)
3. Content Marketing?: blogging presents you as an authority in your field, thus getting the customer more relaxed with your brand. It is also the easiest way to address all the likely objections your customers may have about your product.

Want to learn how to write product description for the products on your e-commerce store? click here.

2 Ways To Generate Internal Traffic & Data For Your E-Business

1. Email Marketing (forms):

Email marketing is the easiest way to generate 4200% worth of revenue for your e-commerce store, generating 42$ for every $1 spent.

The first step to your e-commerce email is a welcome series,

however prior to doing this, you need to create a strategy; use the article below to fuel your ideas..

2. Social Spying, S.E.O & Social Listening.

These contains backdoor techniques most digital marketers are unaware of

Full details will be shared in the next newsletter.

Get access into the community, accessing all e-commerce templates, for designing buyer persona and writing your product description here