3 Ways to Generate Leads with LinkedIn Publishing
Carlos Batista
?Empowering Coaches, Entrepreneurs & Business Owners to Master LinkedIn for Lead Generation Without a Marketing Budget ? LinkedIn Trainer ? Business Growth Strategist?
Welcome to Issue No.12 published on the 12th of April 2022. The purpose of the Business Growth Strategies Newsletter is to share tips, tools, resources, and guides that help you take your business to the next level…without the need for a marketing or advertising budget.
Every issue will be jampacked with valuable information to help you with your lead generation and business growth strategies while ensuring you keep your costs low if no costs at all. If you have not yet read the previous issues, then you can find them Here!
3 Ways to Generate Leads with LinkedIn Publishing
Ever since LinkedIn released its publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales. When it comes to effectively marketing a business, every company should be taking advantage of publishing posts on LinkedIn. Here are three ways you can use the posts you publish on LinkedIn to generate more leads for your business.
Start by Using It
The search engine optimization value that you gain with publishing on LinkedIn should be enough reason to get on and utilize this feature. The domain authority of LinkedIn and the content published to the platform is very high. This isn't to say you should abandon your company's blog, but you should include LinkedIn publishing with your content marketing efforts. Even better than the SEO value that you gain, every time you publish a post on the site, your first-degree connections are notified, which makes this a great way to achieve a farther reach with your audience.
Include a Call to Action at the End of Every Post
Unless you are publishing a post just for the sake of writing, you need to think about your primary objective carefully for every piece of content that you write. If your goal is to generate more leads, then you always want to end your posts with a call to action that gets your readers to contact you for more information. Your call to action doesn't have to be complicated, but it does need to always end with some sort of next step that you want your readers to take.
Promote Other Content
Find a way to reference your newsletter or other content, like webinars, video series, white papers, or any other kind of material that requires prospects to opt-in. While it may not generate a highly qualified, targeted lead, you will be able to enroll more prospects to your email list and bring them further into your sales funnel. Once you’ve acquired their email address, you can continue to reach out to them and provide them with the reasons why they should buy from you.
These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business. Depending on what you are posting on LinkedIn, the exact strategy may look different for you. The point is, that LinkedIn has become a powerful publishing platform that can help businesses generate more leads and increase sales.
Discover How to?leverage?LinkedIn for lead generation,?without?the need for a marketing or advertising budget,?even?if you only have a free account, while only spending?30-45 minutes?a day on LinkedIn by clicking here!
In Issue.13 of this newsletter, we will look at How to Use LinkedIn to Increase Your Business Sales. Issue.13 of this newsletter will be published on the 26th of April 2022.
Does your LinkedIn profile grab your prospect's attention? Read it Here!
Is your LinkedIn profile optimized to attract connections and leads? Read More Here!
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The Business Coaching Hub has created numerous pages on LinkedIn that are jampacked with free resources such as articles, guides, videos, short courses, training, and more. Visit and follow the pages below to access all resources and stay up to date with all new releases:
1.?????Business Coaching Hub – Follow Here!
2.?????LinkedIn Social Selling Index – Follow Here!
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7.?????Self-Study Business Growth Courses – Follow Here!
8.?????LinkedIn Lead Generation Guide – Follow Here!
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The Business Growth Strategies Newsletter has been created and is published to provide you with value and not just be another email in your inbox. I would appreciate your comments and feedback on the content shared and the topics chosen.
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“Your Success IS Our Focus!”
Carlos Batista
Business Transformation & Growth Specialist
I Help you live a better life, by Success Coaching (Study Methods,Career(Find,Change,Boost, Retire) Personal Development and Fulfilment), Business Consulting(NXTMove4.0) and Life Coaching.
2 年As always, insightful, handy and practical, thanks Carlos!