3 Ways to Engage with Authenticity

If you want to be intentional about your marketing, then the word “authenticity” will come back often. Being authentic in your messaging is key to attract, captivate, and involve your audience’s attention and interest.

Here are 3 ways to implement this in your strategy:

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Add value to your content, your messaging, and your offer in order to attract people who actually look like your ideal client, and who resonate with you. You may feel like you are giving too much information away but the truth is only a small percentage of people will take the time to effectively take action and apply the knowledge you are sharing. And those who do will see the results and will be more likely to contact you to buy the full solution and get your support.?

Therefore it is a great way to naturally attract new clients without being sleazy

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Think about what your ideal client needs to know right now and focus on that. Whenever you create content, always have their interest in mind instead of imagining what you think they would need.

This also means that you shouldn’t talk about yourself or your amazing business too much because nobody cares! It may sound harsh but individuals care about themselves and how you could help them improve their lives or businesses.

That’s why you should listen to what they want and give them what they need.

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As a user, it's way easier to connect and relate to a piece of content when you feel that it is specifically meant for you, right? So, when you pretend that you are having a one-on-one conversation with your ideal client, they connect with you on a more personal level. Whether you have 1, 100, 1,000 or more people in your audience, it doesn’t matter.?

Your commitment and the quality of the information you provide should be the same. That is how you can have a very small niche and community and yet be profitable because you know your ideal to a T and created the solution they were looking for.?

So now it is your turn.

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