3 Ways To Empower Your Community To Spread Your Message

Producing quality products and/or services and delivering them flawlessly, typically ensures that your community of customers will help you spread the message about your company without the need to invest significantly in advertising campaigns.

Jeremiah Evans , CEO of Alpha Influence, along with his wife Makinsee, have achieved impressive success across their businesses over the past year, primarily focused on helping today’s younger generations grow their brands and influence by leveraging the power of technology with prospect marketing.

“When you produce quality products, the word spreads like wildfire, because with social media today, individuals have the instant ability to talk, repost, and connect with one another about your product or service,” says Evans.

Implementing an aggressive entrepreneurial mindset requires you to leverage both you and other people’s networks, which allows you to implement an incredibly powerful marketing strategy — especially when you are just starting out and money is tight.

When it comes to word of mouth marketing in today’s social media landscape, Evans shares three tips for younger entrepreneurs who may not have the initial capital to invest in advertising campaigns to implement when prospecting clients.

Research Your?Market

To effectively prospect, you must research your market and understand how your business can provide value, if any, to this particular community or groups of communities.

Do this by understanding the pain points, which should be identified through research in forums, Facebook groups, IG Hashtags, book reviews, interview prospects, and more. Always look for ways to bridge the gap between their pain and your solution. So in bringing value to them, look at providing content in various forms, including written, video, and podcast interviews. “We call the content that will draw people to engage with the content ‘bait’ because it’s like fishing,” says Evans. “If you want to catch a fish do you swim and try to chase it or do you use bait to draw it in? The bait needs to be the best and sexiest thing about the product or service to draw people in.”

Targeted and well researched content not only draws your ideal customer in, but gives them something to share with each other and with other potential prospects.

Prioritize Your Prospect?List

With great content, people will reach out to you — you have trust and leverage which means you now need to prioritize your prospect list based upon the chance that any given recipient could become your next client and testimonial. It’s important to create criteria on who your ideal customer is, placing them in order of biggest pain points. Once you’ve identified the prospects that best align with your product or service, it makes it that much easier to not only solve their problems effectively, but to also create an opportunity for word-of-mouth to spread.

“In a fully connected and integrated world, everyone and everything can be an ad for you and your business,” Evans explains. “When you produce quality products, the word spreads like wildfire because people talk, repost, and connect each other to your product.” Leveraging other peoples networks is the most powerful marketing technique.

Make sure you are only agreeing to work with the people who you can hit a home run for, because those people are the ones that will talk.

Craft An Offer That Targets Customer Difficulties

The most important thing when creating an offer is to place yourself in the client’s shoes and develop true empathy. What are they searching for? What problems can you help them solve?

Lastly, learn your community’s lingo by studying where they hang out online, because if you craft a pitch with the language they use, not only is this a fast way to build rapport but it will enable you to effectively market your business in a way that appears helpful and authentic.

Getting to the core of your customer’s pain point and being able to clearly articulate your solution is one of the easiest and most effective ways to put momentum behind your marketing.

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About

Stephanie Burns is the founder of The Wyld Agency , an amplification and visibility agency focused on building the legacy and personal brands of company founders. With a background in brand building, media buying, strategy and entrepreneurship, Stephanie has wide experience with an eclectic portfolio of industries. After being a contestant on the Wheel of Fortune, Burns used her winnings to launch her previous company, Chic CEO , an online resource for over 100k female entrepreneurs. With an MBA in Marketing, she’s also a contributor to Forbes Women and Entrepreneur, as well as featured in notable press outlets like Inc., Fast Company, Wall Street Journal, Fox Business, Amex Open, Cosmo, New York Times, among others.