3 Ways to Do PR on a Budget

By Shannon Tucker ?

A successful PR program takes time, expertise and a wealth of tools, which is why good PR partners are often expensive. If your team is short on budget but still needs to create a buzz, there are more budget friendly options you can turn to.??

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Make It Easy for Reporters to Come to You?

Every company’s website should have a dedicated press page where reporters can find a way to contact you and see recent company news. Many startups overlook this and lose opportunities to amplify their work and leadership. ?

Your press page should include:??

• Press releases?

• Links to media coverage??

• A clear press contact with a name and email address — not a contact form??

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Once your press page is established, it needs to be consistently updated. An outdated press page makes your company appear less relevant — especially to reporters and investors who want to see a steady stream of news.?

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Leverage Social Media?

PR programs should include far more than just media relations — social media can be a powerful tool for PR on a budget. LinkedIn, Instagram, TikTok and X can be used to create relationships and share company news. Use these platforms with a mix of video, graphic and copy content to:?

• Share company updates and news?

• Engage with industry influencers and journalists?

• Participate in relevant conversations and with appropriate hashtags?

• Post behind-the-scenes content and company achievements?

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Consistent and strategic social media use can build credibility and drive more media attention.?

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Connect with a PR Agency that Offers Mini-Projects ?

At Next PR, our?Express Services?are tailored for those moments when a full-scale PR program isn’t needed or within budget. This type of scaled down, one-hour workshop can be ideal for start-ups and businesses not ready for an extensive PR program. For example,? Next PR offers:??

• Media Training?

• Glassdoor Coaching??

• Crisis Consultation??

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If you need quick PR help on a service not listed above, there may be other options for services. Reach out to a firm to discuss your situation and chat through next steps.??

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The Final Word?

Even without a hefty budget,?PR can still be accomplished for little to no cost. Start making connections with agencies, make it easy for reporters to find you and amplify your content with social media. PR is important, especially for new companies, so don’t let an agency’s monthly retainer fee deter you.??

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