3 WAYS DIGITAL MARKETING HELPS BUILD A LOYAL CUSTOMER BASE

Getting returning customers who advocate your brand over other competitors is every brand’s dream. That’s what customer loyalty is all about! It’s the drive behind what compels a customer to repeat purchases with a brand, the sign of a positive relationship between the customer and the brand. Everything from quality products, marketing to exceptional customer service decides the overall customer experience and contributes to building customer loyalty. Digital marketing has been all the buzz over the last few years, and not only can you market your products to new customers through it, but keep the old customers engaged as well. Seems like a win-win situation to us!

Why is building customer loyalty important?

The goal of every business at the end of the day is to make more sales and stand out among competitors. And loyal customers are known to spend 67% more money on products as compared to new customers. This makes them responsible for almost 80% of a company’s revenue! Fascinating isn’t it? With only 20% loyal customers, a business can make more sales than with new customers. Not only will you be generating more revenue, but you’ll notice higher conversion rates as well. And since it’s easier to retain an old customer than acquiring one, why not put some more effort into building customer loyalty?

Now the real question is, how exactly does digital marketing help the cause?

How digital marketing helps improve customer loyalty

There are different aspects of digital marketing. Email marketing, SEO and content marketing and social media marketing are the main channels through which a brand can market its products to the customers and keep them engaged.

Email Marketing:

You convert a lead and get a paying customer, great. How do you make that customer come back? One of the perks of digital marketing is email marketing, a great way to keep reminding the customers of why they need to keep using your product. Send regular promotional, product launch and discount emails to customers and keep them engaged with your products. With tools like CRM software, email messages can be personalized and made more impactful. Because not every customer is the same, so why should your marketing be?

SEO and Content Marketing:

Well researched and targeted content is a great way of increasing customer loyalty. Marketing both old and new products with content and SEO marketing will keep you fresh in the memories of your customers. It also increases the brand’s reach and brings in new prospects. Informational and marketing blogs are both a great way of getting your brand noticed and remembered!

Social Media Marketing:

Social media is a powerful tool in the digital marketing game today. Targeted ads, posting engaging content on your brand’s social media, and interacting with customers through polls, comments and Q&A sessions is the perfect way to get them to remember you. Remember, “out of sight, out of might”! When a customer sees your products constantly on their social media, they will be compelled to buy it. All you have to do is convince them they need it!

Digital marketing is a powerful tool and when used correctly allows a brand to befriend it’s customers. How much your brand influences it’s customers depends on your marketing strategy and its implementation. So if you want to gain loyal customers that want to keep coming back to your brand, Databeys has what you need! Get in touch with us and let us help you build a strong and impactful digital marketing strategy.