3 Ways to Create a Powerful Content Strategy with AI

OpenAI’s ChatGPT went from 0 to one million users in a matter of days, and this month, Microsoft is in talks to invest as much as $10 billion in the company. Artificial Intelligence (AI) is rapidly spreading, and thanks to OpenAI, anybody can get free access for now. As a business owner and content marketing enthusiast, I’m excited about the possibilities for creating better, more relevant content in marketing.

The surge in AI adoption in marketing is very recent. Only last year, the Smart Insights report on marketing automation practices showed that just 13% of respondents were using AI and machine learning for marketing at the time of the survey. Close to one-third of respondents (38%) plan to deploy AI tools within 12 months, further evidenced by the uptake in the last few weeks. Yet half (49%) of businesses still need plans to implement AI or machine learning to support their marketing. With new technology, it often isn’t clear how to apply it to your business.

While the idea of using AI to create and distribute content may seem daunting, the reality is that it can be a powerful tool for improving content strategy development. After all, the epitome of marketing is to reach a targeted audience and drive more sales conversions. AI has already started to change the game for marketing. This post explores three ways AI can help you create more relevant content by allowing you:

• Optimise
• Personalise
• Analyse

Use AI to Optimise Your Content

One of the biggest benefits of AI in content marketing is its ability to optimise your content. I’m a big fan of buyer personas and the level of personalisation I can achieve by going in-depth into how a buyer thinks and feels. By analysing data on your audience, AI can help you identify the topics and formats that resonate most with your target buyer persona. Rather than guessing or making assumptions, you can use tools like IBM Watson Studio (or a simple spreadsheet) to find trends that segment your audience. This allows you to create content that is more likely to be shared, liked, and commented on, which will help you drive more traffic to your website.

Collect Data on Your Audience

The first step in optimising your content with AI is to collect data on your ideal buyer persona. This can include their demographics, interests, behaviour, and preferences. If you have a working marketing strategy that includes your target buyer personas, that will accelerate your understanding of your market. I like to name my personas to bring them to life.

You can also collect audience data through surveys, social media, and website analytics. Based on your survey goals, tools like Pollfish allow you to create AI-powered polls. Instagram and LinkedIn are great social platforms for polls that give you insight into your audience.

To discover the other ways you can create a powerful content strategy with AI, read the full blog on our website by clicking here.