3 WAYS TO CREATE HIGHLY ENGAGING CONTENT ON LINKEDIN

It's not so much about the quantity of our content. It's more about the quality of our content that gets our business's traction and growth.

A thorn in many people's sides is what they should post on LinkedIn and how often their content should be produced.

Here are 3 ways to create highly engaging and thought-provoking content on LinkedIn:

1. Use LinkedIn Polls To Your Advantage:

If you want to understand and know what your target market is struggling with, you have to ask them. This is one of the main reasons why I love polls so much. They get you immediate feedback from those whom you can help the most right away.

If you produce a poll asking your network, "What is your biggest business struggle currently?" and most people vote for "lead generation," you have just uncovered a need you can fill with what you offer.

If you were to look at your poll after a few days via the LinkedIn mobile app, it would show you who has voted and for what. All you have to do is click on the number of votes, and it will show each person who voted for the specific response in your poll.

If they are 1st connections of yours, you will see a blue arrow icon to the right of their name, which means you can send them a direct message to connect further about how you can help them with what they are struggling with.

Here is what you can say: "Hi________. Thank you so much for supporting my poll from the other day. I noticed that you voted for "XYZ," and I just wanted to let you know that if any help or assistance is needed, please don't hesitate to reach out. Thanks again for the support, and have a great day".

This allows you to now not only build a relationship with this person, but it allows you to also nurture them into a potential lead or client.

When you have active participants week after week with your polls, you are organically qualifying those individuals for your product, good, service, or program that you offer.

If you are consistently producing polls that find out the pain, struggle, or voids people have in their businesses, and you can fill those voids with what you offer, you are consistently qualifying people to take the next step in investing in how you can help them.

2. Give Tangible and Actionable Tips In Your Content:

"You have to give to get." "Give more to get more." "Give more without expecting anything back in return." "The money shows up when the impact is felt." No matter how you phrase it, it all comes back down to how much value you are leading with.

On LinkedIn, you must take the stance of providing value-added content every week at least 3x per week that leaves people better, gives them free tips on what they can do, and allows that person to move their business forward without ever giving you a dime.

Instead of chasing the mighty dollar, give as much value as you can each week through thought-provoking posts, videos, and newsletters. Over time, this will absolutely help bridge the gap between the problems your ideal clients have, with the solutions you can then provide them.

Simple "how-to" or "list" posts are a great way of pouring value into your network. Don't overthink the process. Just give, give, give, as often as you can and watch it all return to you tenfold.

3. Keep Your Content Clear, Concise, and Simple:

You must find out what your audience wants to know or is struggling with by using a weekly poll question. Now I know what you are thinking....."I have to do those polls that I am already seeing too much of." I get it. There is an overabundance of polls being created on LinkedIn, which is getting annoying to many people.

But for other people, it is a way for them to ask their audience genuine and authentic business-related questions to their audience to find a pain point for the content creator to provide some value-added commentary that solves the problem that the majority of those individuals are having.

Make sure to have a call to action in every piece of content you produce....questions lead to answers. If you finish your post/poll/video/article with a statement, you are not giving the reader a clear directive of what kind of action you want them to take.

By simply writing, "What was your biggest takeaway from this post? or "Which of the above tips did you find most helpful?" this will allow you to fully understand what they took away, but it will also create organic conversation and engagement.

Always focus on creating weekly videos to provide value-added information to your audience. Still, to this day, video is the number 1 way to build the "know, like, and trust" with your audience. If you just pick 1 day a week to shoot a 2-4 minute video that educates and informs, it will go further than you can imagine.

Building familiarity and visibility is key in the over-saturated digital world that we live in. Doing consistent weekly videos will help you stand out even more.

Make sure your content solves problems and not selling to your audience. One of the main reasons why people are on LinkedIn is to have their business issues or problems solved with the educational and informative content that is being produced on the platform.

Take the time to make sure that your content is providing extra value and is not selling or pitching to your audience. It never feels good to be sold and pitched to. The more that you give, the more that you get.

Which of the 3 tips did you resonate most with?