3 Ways a CDP can make AI Marketing Work for You
To succeed in converting leads to sales in today's fast-paced and ever-changing world, businesses must stay up-to-date on their target customers' preferences, needs, and behavior. One effective way to do this is by utilizing AI marketing through a Customer Data Platform (CDP) and Marketing Automation Platform, such as D·engage.
What is a Customer Data Platform?
?A customer data platform (CDP) is a software tool that software that creates a persistent, unified customer database that is accessible to other systems. This definition has three critical elements:
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With this centralized database, marketers can collect, access, analyze, and utilize data to improve their understanding of the customer and deliver targeted marketing campaigns that build brand trust and engagement. D·engage‘s AI-powered CDP solutions are relied upon by many marketers to achieve impressive results, such increase in conversions or additional revenue from increased efficiency and automation. Here are three key reasons why savvy marketers choose D·engage ‘s CDP solutions to enhance customer engagement and loyalty.
?1.???Data Unification
CDP tools can help you unify customer data from various sources – online and offline – such as websites, mobile apps, POS systems, and any third-party solutions to create a single view of each customer. By integrating this data into a single profile, you can better understand each customer's behavior, preferences, and needs. This can help you make more accurate predictions about customer behavior, and create personalized experiences that align with each customer's journey.
CDP tools can aggregate customer data from multiple sources and create a unified customer profile, which can help AI models make more accurate predictions about customer behavior.
2.???Real-Time Insights
CDP tools can provide you with real-time insights into customer behavior and preferences, such as browsing and purchase history, website and mobile app interactions, and cross-channel campaign engagement. By using AI models, you can analyze this data to identify patterns and trends and use this information to make personalized marketing decisions that are tailored to each customer. For example, you can use this data to send personalized recommendations or promotions to customers based on their interests and behavior.
CDP tools can provide real-time insights into customer behavior and preferences, which can be used to inform AI models and make personalized marketing decisions.
3.???Cross-Channel Optimization
Simply collecting data is not enough to effectively reach your target audience. To truly succeed, you need to leverage predictive intelligence and analytics. CDP tools are especially useful for analyzing large amounts of data and providing insights, such as identifying the most effective time to send a message to your target customers.
With D·engage 's AI-powered Best Time to Send feature, you can determine the optimal time to send a message when your target customer is most likely to engage with it, rather than simply opening it and quickly dismissing it. This helps ensure that your message stands out from the flood of spam emails that your customers receive at the same time every day, increasing the chances of engagement and success.
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Nowadays, customers use various platforms and channels, making it essential for marketers to know which channels to use to reach them. CDP features such as D·engage 's Predictive Preferred Channel can help determine which channels each customer is most likely to engage with in real-time. This can lead to more effective and accurate messaging, which can build trust in your brand's ability to deliver what customers need without them having to search for it themselves.
CDP tools can help optimize marketing campaigns across different channels by providing a holistic view of customer interactions and enabling AI models to make informed decisions about the most effective marketing channels and send time for each customer.
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Use AI-Powered Marketing to Your Advantage
D·engage offers a range of AI-powered CDP solutions that can help your business achieve its marketing goals. With our toolkit, which includes omnichannel marketing, customer segmentation, and industry leadership, we're dedicated to providing the most intelligent and effective CDP solutions that will help you boost customer engagement and gain trust.
About D·engage
D·engage is a Marketing and Messaging Software as a Service (SaaS) provider whose solutions enable brands to automate digital customer engagement to improve customer experience, increase revenue and reduce operating costs. Driven by a team of experts with vast experience in MarTech, the company offers a wide range of products and solutions available both in the Cloud and On-Premises.