3 Ways to Build Your Authority As a Coach

"If people like you they will listen to you, but if they trust you, they'll do business with you." - Zig Ziglar

We all have goals, we all have dreams and we all want to live our lives in a certain way. The same goes with your clients as well. They have dreams, they have goals which they want to achieve but there is a BIG BUT. Something is stopping them to reach there and that's where your role as a coach comes into play. They want someone who can help them come over the BIG BUT (generally fears, problems/challenges) and make them achieve the life they want. That's where your authority and credibility as a coach play a big role.

Like it or not, we live in a time when your (prospective) coaching clients demand?specialization. They want to feel they are receiving the product or service they want and need from someone they perceive as an authority in their niche – someone who carved out a prominent?visibility and credibility?in that market.

Most coaches today try to expand their product or service offerings, reasoning (incorrectly) that they’re casting a wider net that will catch more fish. In reality, they’re doing the exact opposite. Your prospects want to feel as though you are focused solely on the challenges/needs/strong desires that are?most important to them. If you try to be everything to everyone, you lose credibility and end up attracting no one or extremely few.

Here?are 3 simple ways that will?help you become seen as?an Authority –

1.?Know?what ONE problem you are solving -?This is where I have seen a lot of coaches struggle. They start to share every solution to every problem thinking this will help them to attract more people(clients). But hardly help them establish their authority. If you need any help related to finding your NICHE/your gift then you can book a free 15 mins call and I wl share with you what is that ONE problem you can pick and start building from there. (Click here to schedule the call).

2. Become clear about whom you’d like to work with?–?who is your ideal client?(your target market)??Are they frustrated, overworked, and overwhelmed managers? Or business owners who want to improve their team’s customer service? Or employees who want to climb the corporate ladder badly? The more clear you are on this, the easier it’ll be to find them, craft your marketing message to them, and sell to them. Find out what are their most burning pain areas, or burning desires of your target market – so burning that they are willing to pay for the solution.?

3. Become (massively) visible in front of your target market. Position yourself as an authority/expert to your target market by providing them solutions to their burning problems or desires

• Publish a weekly blog, on your website, covering relevant, high-value topics – keep them short, with one short implementable action step. Let them want more… let them want to read more of your blog posts for more value bits.
• Publish articles on LinkedIn,?medium, your website, and other high-authority websites
• Publish a BOOK on your NICHE. This is ONE of the best ways to establish your authority. There is a word 'author' in the word authority. But many coaches think they are speakers, content creators who don't know how to write a book. But let me tell you, being an author (my second one is coming out next month), writing a book is very easy and methodical. You need to follow the strategy and you are good to write your book on your NICHE. If you need any help then you can click on the link to schedule a FREE call on how to do it.
• Have a “newsletter” – or rather a FREE eCourse or Video Course that?can be accessed by providing one's name and email address.?This should be prominent on your home page, and ideally on the sidebar on each page of your website.
• Transform your articles into videos and publish them on YouTube (and potentially other video platforms)
• Last but not least, be CONSISTENT in sharing your message with your audience. Remember, every piece of content you are creating today will give you an opportunity to attract leads and convert them into paid clients.

Thanks for reading it and hope you get some useful insights on how you can build your authority as a coach/trainer. Do follow my newsletter to get more updates.

PS:?Further if you need any help related to the point shared above then please feel free to have a free 15 min call here on this?Link. I will be more than happy to help.

Towards Your Success..!!