3 Ways to Boost Your Average Order Value (AOV) and Scale Faster
Jeremy Merrell Williams
I bring luxury design, elevated technology, and strategic growth to every business we touch. My team can build your empire in Luxury, Fashion, Beauty, Finance, Tech, Web3, and beyond!
If you want to grow your revenue without constantly chasing new customers, increasing your Average Order Value (AOV) is the game changer. Here are 3 proven strategies to get your customers spending more per transaction.
1?? Offer Product Bundles
People love deals, especially when they feel like they’re getting more for their money. Offering product bundles or "complete the look" sets gives customers the chance to buy more at once—and boosts your AOV in the process.
?? Pro Tip: Bundle related items at a slight discount. If you're in fashion, pair a jacket, scarf, and hat. In beauty, bundle skincare routines. Make it easy for customers to say yes to more.
2?? Introduce Post-Purchase Upsells
The moment a customer buys something, they’re more likely to keep buying—capitalize on that momentum. After they check out, hit them with a limited-time upsell for a complementary product at a discounted price.
?? Pro Tip: Use apps like Zipify or OneClickUpsell on Shopify to offer easy post-purchase add-ons. Make sure it feels like a natural fit with what they’ve already bought.
3?? Offer Free Shipping Thresholds
Want people to add just one more item? Offer free shipping if they hit a certain cart total. Studies show that customers will often buy more just to avoid paying for shipping.
?? Pro Tip: Set your free shipping threshold slightly above your current AOV to encourage larger purchases. If your AOV is $50, offer free shipping at $75.
Boosting your AOV helps you scale faster without always needing new customers. Want to grow smarter? Focus on getting your existing customers to spend more with each purchase. ??
#EcommerceGrowth #AOV #RevenueBoost #ShopifySales #MarketingTips
Fashion brands disruptor and innovator. Empowered 500+ brands to adopt more inclusive and profitable business models
6 个月Lovely and helpful tips! Offering sale every now and then will get people amped up to check out. What are the best interval months before announcing a sale?